Tag: game industry

Nintendo sets sights on mobile games

Mobile gaming is becoming a major influence on the game industry as a whole

Mobile gaming has become a major source of entertainment for smartphone users. These games are easy to acquire, typically free, and convenient to play, which has allowed them to win the hearts of consumers throughout the world. Nintendo has been taking note of the growing popularity of mobile games and has now decided to develop new games for specific platforms. Nintendo has a long history with mobile platforms, having established a strong and healthy following with its massively popular Game Boy handheld console.

Nintendo is focusing more heavily on the mobile space in order to engage consumers

Nintendo is beginning to push its new Miitomo app, which allows people to connect with one another and create their own digital avatars. Nintendo is also analyzing how it can approach mobile gaming. The company could simply port its more popular titles to smartphones, but it is committed to providing consumers with a “wonderful experience.” This entails developing new games that are part of their popular franchises, making the games available specifically for smartphones and tablets.

Developers and publishers are showing more interest in the mobile gaming space

Nintendo - Mobile GamesMobile games have become a very powerful force in the overall game industry. Many developers have begun to focus on the mobile space because of its lucrative nature. Consumers have shown that they are willing to spend considerable amounts of money on these games and publishers and developers are interested in taking advantage of this. Some companies that had focused on traditional console games have now begun to devote their attention and resources to the mobile space.

Nintendo will not abandon its focus on console gaming

Though Nintendo is beginning to focus more on mobile games, the company is not likely to abandon its console interests. Nintendo has found success in the past with its mobile endeavors, but has managed to remain committed to its traditional gaming roots. As consumers become more mobile-centric, however, Nintendo and other developers are beginning to look for ways to better engage new generations of gamers.

Activision Blizzard may enter mobile games space with recent acquisition

Activision Blizzard acquires King Digital

Activision Blizzard, a leading publisher of games and parent company of both Blizzard and Activision, has successfully purchased King Digital, makers of the massively popular Candy Crush franchise of mobile games. The company purchased King Digital for $5.9 billion, which is more than Disney paid for the rights to the famed Star Wars franchise. Mobile games are becoming a prominent focus for many companies involved in the game industry, as these particular games have proven to be quite lucrative.

Mobile games market expected to reach $55 billion by 2019

According to Activision Blizzard, the mobile gaming space is expected to reach $36 billion this year, growing to $55 billion by 2019. This explosive growth is creating a great deal of interest among investors, as mobile games could represent a major return on investment in a relatively short amount of time. Investors have been pressuring Activision Blizzard to enter into the mobile games market for several years, but the company has only done so in a limited capacity, focusing its efforts on its more popular franchises for consoles and PC.

Mobile games are very simplistic and do not appeal to the core audience of Activision Blizzard

Mobile Games AcquisitionOne of the reasons that Activision Blizzard has been slow to enter into the mobile games space is because its most popular games are not suited for mobile devices. The attraction of these games are their graphics, immersive experiences, and interactive multiplayer options. Mobile devices have very limited capabilities when it comes to providing an expansive and immersive experiences, but they excel at offering consumers access to easy-to-play and simplistic games, in both style and mechanics. Moreover, Activision Blizzard’s core audience is not incredibly involved in mobile games, as they prefer to play their games on consoles and computers.

King Digital could help Activision Blizzard break into the mobile gaming space

The purchase of King Digital may allow Activision Blizzard to begin establishing a strong presence in the mobile gaming space. In the past, King Digital saw major success with its mobile games, but has struggled to replicate this success after 2014. The company has developed some 200 mobile games, but only its Candy Crush franchise has done well, both financially and in terms of player adoption.