Tag: galaxy gear

Wearable technology to be incorporated into bicycles in Samsung partnership

The electronics giant is working with Trek bicycle to bring the tech into cutting edge bikes.

Samsung Electronics has now entered into a partnership with Trek Bicycle, a bike manufacturer, with the intention of bringing its wearable technology devices into these high quality vehicles.

The goal is to bring the mobile devices into the training available to the company’s racing team.

Now that the Tour de France is underway, it is likely that this partnership will have Samsung offering the various coaches, support staff, and the cyclists, themselves, with Samsung mobile, tablet, and wearable technology devices, including the Galaxy Gear. The purpose will be to help the athletes to be able to enhance their overall training and cycling experiences.

These two companies will be using the wearable technology to spot improvement areas for the Trek Factory Racing Team.

Wearable Technology - Samsung SmartbikeThey will be using the Samsung Gear devices so that the athletes will be better able to monitor their health. At the same time, the tablets will be used by the teams as a whole in order to be able to develop enhanced communication, strategies, and plans for routes within the races. According to the Samsung executive vice president of global marketing at the IT and mobile communication division, Younghee Lee, “Fitness and wellness are such an important part of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices.”

Lee also explained that through the partnership between Samsung and Trek, it will make it possible for the electronics company to be able to better comprehend the requirements that are specific to cyclists so that the interaction between them and their mobile devices can be enhanced, giving both fans and athletes the opportunity to remain connected and active throughout their everyday lives.

According to Samsung, this is merely the latest step in a greater overall effort to “constantly exploring various opportunities” for bringing its various forms of mobile and wearable technology to individuals who enjoy an active lifestyle and who take part in various forms of sport every day. The move aligns very well with the image that the company is currently working to maintain.

Is wearable technology hyping itself to death?

Has the industry made such a tremendous amount of noise that consumers lost interest before it caught on?

In the mobile tech industry, marketing needs to be conducted extremely carefully in order to make sure that consumers will gain interest and retain it enough to make a purchase and tell all of their friends – wearable technology is no exception to this rule.Wearable Technology - girl with smartwatch

When it comes to these mobile devices, brands and advertisers have stopped at no expense to spread the word.

However, as of yet, these wearable technology devices – which tend to be rather on the pricy side – still have yet to catch on with the majority of consumers. While it has generated some interest as individuals read up on the latest developments in the market, the number who do actually make a purchase of one of these gadgets is not as big as it was predicted to be. While some analysts believe that it is still too early in the evolution of the devices to tell for certain what the future will bring, others wonder if the hype was so great in this area that it died off before getting started.

This has left wearable technology makers wondering if they are looking to the future or not.

From smartwatches to augmented reality glasses, there is no shortage of different options available for the consumer to choose. However, as this flood of options has been tremendously hyped and the choices have raced their way forward even before many consumers could even tell what they are, many wonder if the flame on that torch was burnt out before most people could even become aware of the existence of most of the products.

According to the trends that have been seen over the last year, and that were renewed a few weeks ago in Barcelona at the 2014 Mobile World Congress (MWC), it looks as though this year is going to be an exceptionally critical one in the arena of wearable technology. Though Google Glass and Samsung Galaxy Gear smartwatches have seen disappointing sales, so far, the marketing has been pushing forward to boost enthusiasm. Now, all the analysts can do is watch to see whether or not 2014 truly proves to be the year of the wearable tech.