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Fossil Group moves further into wearable technology with Misfit acquisition

Julie Campbell | November 18, 2015

The fashion design house has only just recently launched its first wearables and is now jumping in faster.

Despite the fact that Misfit remains a startup that has been around for only four years, its successes in wearable technology have caught considerable attention from the industry, to the point that it is now being bought out by the fashion giant, Fossil Group.

Among Misfit’s most popular wearables have been the Shine, Shine 2, link, Flash Link and EKOCYCLE Field Band.

Misfit’s wearable technology has been focused in the highly successful fitness category. It was founded by veterans of the industry such as Sonny Vu, AgaMatrix’s Sridhar Iyengar, a well as the former CEO of both Pepsi and Apple, John Sculley. It has managed to carve such a significant name for itself in this already competitive industry that Fossil Group has been watching it and has now decided to buy it.

The purchase of Misfit will set Fossil up to make some much more sizeable steps into wearable technology.

Wearable Technology Acquisition Recently, Fossil launched the Q Founder based on Android Wear, which was its first ever smartwatch. That said, a partnership with Misfit will make it possible for future wearables from the designer to be able to offer a broader spectrum of different features that consumers may find to be appealing and useful.

Misfit has been a wearables innovator, making it possible for it to help Fossil to place itself into a more important position within the wearable tech industry as a whole. This is particularly important as Chinese devices makers are now aligning themselves to start to release alternatives to the current options, which will likely appear at a lower price point. Large companies and watchmakers such as Fossil, that are hoping to make and hold an important position in the industry will need to ensure that their products are both stylish and that they will stand apart from the rest of the offerings.

Misfit will bring a number of wearable technology advantages to Fossil, including a spectrum of products, its own devices, its hardware and software engineering team, and a scalable cloud and app platform.

Wearable technology device to result from Intel Fossil partnership

JT | September 9, 2014

The two companies recently announced that they would develop these gadgets in a joint effort.

Intel Corp, the chipmaker giant, has recently announced that it will be working with Fossil Group, the designer fashion accessory retailer, in order to create wearable technology devices that will benefit from both practical features and from style.

This partnership has arrived at a time in which Intel has been seeking to broaden its efforts beyond its traditions.

Intel is taking steps toward wearable technology as it expands its horizons beyond its traditional personal computer industry market, and into new markets such as the personal computer industry. Their sights are clearly set on new areas of internet connected products that includes such items as tablets, smartwatches, and even smart clothing.

By working with Fossil on its wearable technology Intel may give itself a considerable fashion advantage.

wearable technology - partnership Aside from working with Intel on fashion products that cross over as wearable tech devices, Fossil is also going to be assisting the venture capital arm at Intel in the search for investments that will drive innovation forward in the wearables category. This, according to a statement that Intel has recently released with regards to its partnership with the designer retailer.

Intel has previously announced that it has been working with Opening Ceremony, a design company, in order to create and launch a new fashion bracelet that is designed with semi precious gemstones, as well as wireless charging and communications features.

With each new announcement, it is becoming increasingly clear that Intel is viewing the road ahead as one that is aimed directly through the wearable technology market. While this category hasn’t taken off with the speed that had been predicted – other than with fitness trackers – the majority of the large mobile tech companies are all coming up with their own versions of gadgets that can be worn in one way or another in order to gather and track information, provide notifications, and even run certain apps. This month is set to be a strong one for releases and unveilings of smartwatches from a number of brands that have never before had a product in this category.