Tag: Facebook

The most popular social network is now changing its approach to video in a sizeable way.

Social media marketing at Facebook is changing its angle so that it isn’t just a rival of other networks, but of other forms of media sharing, as well, as it has now placed its focus on an entirely new full screen mobile video experience.

Video is seeing a tremendous growth over mobile and Facebook is clearly gearing up to get in on it.

The idea is to introduce a video experience to the mobile app at a dramatic scale. This will certainly have appeal to those who are interested in using this type of media for social media marketing. It is also a direct reflection on the amount of time that people are spending on their mobile devices when it comes to social networks. At the F8 developer conference, Facebook CEO, Mark Zuckerberg had already indicated that his social network and YouTube would soon be in direct competition with each other.

This new form of social media marketing will change the way that videos are shared on Facebook.

Previously, it was possible to share video on Facebook, but in order to do that for free, it would need to be posted somewhere – most commonly on YouTube – so that a link could then be posted and the video would embed into their timelines, blogs, or websites. However, Facebook now allows users to host videos on the social network and then embed them into their blogs and websites.

Facebook already plays a very important role in video, as statistics from Business Insider have indicated that every day there are 3 billion streams of videos on that site alone. That represents the data even before embedding could move the social network onto other sites, as well. Typically the videos played on Facebook were embedded from YouTube. Now, that will no longer be necessary and it will likely cause things to change quite dramatically in the way that people share their videos.

The potential impact that this can have on social media marketing trends are considerable and it will be interesting to watch the shift in usage.

The top social network has recently released six new open source tools for application development.

Facebook has announced the release of six new open source projects to mobile app developers, as one of the latest components of their effort to spread the weight of application development with the goal of speeding up the creation of cutting edge solutions.

All of the new mobile development open source projects were announced at the same time at the 2015 F8 Conference.

They have been drawing a considerable amount of attention among the community of mobile app developers as many offer a notable opportunity. The online newsroom at the social network provided a brief summary of all six of the projects to provide app developers with a better look at what has now been made available to them.

The following are the open source projects that have been offered to mobile app developers by Facebook.

• React Native – this is a native environments framework that gives app developers the chance to create high quality Android and iOS user interfaces without using WebView or a browser.

• ComponentKit – this is a native functional and declarative UI iOS library. React inspired its creation, and it is used within the Facebook app’s News Feed.

• Year Class and Connection Class – these two projects have been released in order to give mobile app developers the chance to intelligently segment through the use of network and device performance in real time.

• Fresco – this is a tool set that has been created for image manipulation and display specifically for the Android mobile app developer community.

• Nuclide – this is the only one of the open source projects that was announced as being open-sourced in the future, but that is not yet available in that form, at the moment. Facebook took the opportunity at F8 to demo the project, but not to actually make it openly available. It is meant to support Reactive Native, as well as Hack, and Flow, and it is IDE designed. It was developed alongside GitHub. Even though this one has not yet been open sourced, it holds enough potential that it is certainly worth watching in the future.