Tag: facebook app

The largest social network is now bringing these games back to its Messenger and mobile app.

Facebook mobile games are on their way, says the company. The goal is to help to replicate the type of success they have seen on Facebook.com. According to the social network, 15% of the time spent on the website is from users playing games.

However, until now, those mobile games were not available on the Facebook mobile app.

Despite the fact that the majority of its users spend most of their time on the app, it didn’t include Facebook mobile games. Instead, the social network encouraged people to use Google Play or the App Store to download the games. They could not be played within Facebook’s mobile app itself.

It is precisely that limitation that will soon be changing. The company announced that it is rolling out Instant Games. This feature makes it possible for Facebook users to play some of their favorite mobile games inside Facebook Messenger and the main Facebook app.

Some of the Facebook mobile games that will be available include Words with Friends and Pac-Man.

This isn’t the first time the king of social media platforms has chosen to host content within itself. Previous efforts have included advertising and web articles among other things. The goal of this strategy is to ensure that users remain within the Facebook mobile apps for as long as possible. Hosting the content instead of sending users elsewhere is an important step in keeping them on the platform.

After all, if users can play mobile games while still in Facebook – where they already were – then why would they leave that app in order to use a different one?

This also presents a considerable mobile marketing opportunity for game app developers. The reason is that Facebook has a massive reach. Therefore, it can place a mobile game in front of a larger number of potential players. Moreover, because users can simply start playing as they don’t need to leave Facebook to download it. Eliminating that additional step can make it far easier to encourage users to give the game a try.

With 1.8 billion users, it is more than likely that Facebook mobile games will have quite the draw for developers and users alike.

Reports have been made that the social network deliberately sabotaged its own application to test user loyalty.

Facebook has now been accused of deliberately crashing its own mobile app as a part of a test of its user patience and loyalty so they can better understand how dedicated people are to the social network.

This isn’t the first time the social media platform has been involved in psychological testing of its users.

The accusation came in the form of a report published in The Information entitled “Facebook’s Android Contingency Planning.” The report stated that the social network was “testing how addicted Android phone users are to Facebook apps and making sure they can quickly download them directly from Facebook rather than through Google Play.” The publication said their source was an individual who was familiar with that specific experiment.

The suggestion in the report was that plans were being made in case the mobile app was taken down from Google Play.

Within the report, it said that “artificial errors” were deliberately introduced into the smartphone application which would cause it to crash “for hours at a time.” It claimed that the reason the test was being conducted was in order to “prepar[e] for the eventuality that it leaves the Google Play app store.”

As a part of this, the social network deliberately crashed their mobile application for some of its users, off-and-on, over a span of a number of weeks. The goal was to measure whether or not those individuals would prefer to visit the mobile website or whether they would simply give up on using Facebook. What they found was that users were, indeed, willing to use the mobile site instead of abandoning their use of that social network.

Allegedly, this entire psychological experiment on Facebook users was to find out whether or not users were addicted enough to the social network that they would continue to use the platform even if the mobile app were to face difficulties or even be removed from the Google Play Store. At the time of the writing of this article, Facebook had not yet made any official statements with regards to this accusation.