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Mobile commerce proves successful for Amazon

Amazon reports a very active mobile shopping season this year

Amazon has seen a significant increase in mobile shopping over the holiday season. The online retailer has released information that shows that nearly 60% of those shopping on the day after Christmas were doing so from mobile devices. Mobile traffic to the retailer’s website also shot up, showing that more people are using their smartphones and tablets to look for products they may be interested in online rather than at physical stores.

Consumers are flocking to online stores to take advantage of convenient shopping

According to information released by Amazon, holiday sales through its mobile shopping application doubled in the United States this year. Cyber Monday remains the retailer’s most active mobile shopping day of the year, but sales grew more quickly on Black Friday than any other day. Those shopping on Amazon showed particular favor for electronics, such as the company’s Fire TV Stick and the Fire TV itself. Amazon’s own mobile devices also sold well during the holiday season.

Consumers show favor for the convenience of shopping online with their mobile devices

Amazon - mobile commerceMany consumers have opted to shop online from a mobile device in order to avoid large crowds at stores. The holiday season is somewhat notorious for being a chaotic time in retailer stores, where many people try to find the best deals that are being offered by retailers. Mobile commerce is often cited as a more convenient way for consumers to shop for and purchase products they are interested in. Companies like Amazon and eBay have been investing heavily in the mobile space in order to make it easier for consumers to shop online from a mobile device.

Some retailers are unconvinced of the value of mobile commerce

Over the past two years, the holiday season has proven that mobile commerce is more than just a passing trend among consumers. A growing number of retailers are beginning to show more interest in the mobile space in order to connect with a new generation of consumers. Some retailers are still unconvinced that mobile commerce is a worthwhile investment, however, which may mean that they could be losing out on significant opportunities in the future.

Mobile commerce is thriving in India

Amazon India reports impressive results from the mobile space

Mobile commerce is expected to become a powerful force in India within the next few years. Amazon India sees high hopes for mobile shopping in the country, suggesting that the mobile space will contribute as much as 70% of the company’s total revenue. As more consumers throughout India gain access to mobile devices, they are beginning to use these devices to shop online. It is estimated that more people in India access the Internet from their mobile devices than their personal computers.

Smartphone penetration is leading to a growing population of mobile shoppers

Growing smartphone penetration has lead to more people looking into the concept of mobile commerce. These consumers have shown an interest in the convenience that mobile shopping represents and are flocking to sites like Amazon and eBay to shop online. Amazon India notes that 40% of its current online traffic comes from mobile consumers. This percentage is expected to grow as more people rely on their smartphones when shopping online.

Snapdeal also finds success in engaging the mobile space

amazon - India Mobile CommerceAmazon India is not the only company finding success in the mobile space. Snapdeal, one of India’s leading online retailers has also begun to focus on mobile commerce. Approximately 60% of Snapdeal’s orders are being made through mobile devices, according to the company. Within the next year, the company anticipates that 75% of its orders will come from mobile devices. Mobile shopping is expected to grow exponentially over the coming months due to the wide variety of mobile-centric services that retailers are beginning to offer.

Consumers are interested in shopping online with their mobile devices

Consumers have been showing enthusiasm for the idea of shopping online with a mobile device. The demand for in-store mobile payment support has also been on the rise, but retailers may be slower to embrace this idea than those that are based in the digital space. Retailers focusing on the mobile sector in India have managed to find significant success, and may opt to broaden their focus on mobile consumers in the future.