Tag: e-commerce

Mobile commerce traffic to grow during holiday season

| November 30, 2015

IBM report predicts that mobile traffic will comprise more than 50% of all e-commerce traffic during Black Friday

Many retailers are expected to see a significant increase in mobile shopping during Black Friday this year. IBM has released the latest edition of its Holiday Benchmark Data report, suggesting that mobile traffic will comprise more than 50% of all e-commerce traffic retailers see during the holiday season. Black Friday has been has long been a very important holiday for retailers, but other shopping days have begun to prove more successful, such as Cyber Monday and, more recently, Thanksgiving Day.

Consumers are showing strong interest in mobile commerce

More consumers are beginning to show interest in mobile commerce, believing this to be a convenient and easy way to get their shopping done. According to IBM, many consumers are likely to use their mobile devices to shop around for products that they may be interested in. Retailers may also be able to engage mobile consumers more effectively, as they can shop at any time they want, rather than have to visit a physical store.

Retailers could find more success by engaging mobile consumers

mobile commerce holiday seasonRetailers expecting to see good results during the holiday season may have to ensure that they are prepared to serve mobile consumers. These consumers will be using a range of solutions when participating in mobile commerce, such as new payment and shopping applications. Retailers will also have to ensure that their websites are able to handle a higher degree of mobile traffic. In the past, many consumers have reported problems with completing their purchases using a mobile device. This has lead to these purchases being abandoned and retailers being criticized for their relatively ineffective commerce systems.

Mobile commerce may see some strong growth during the holiday season

Mobile commerce is expected to shine during the holiday season, just as it has done in years past. Consumers are showing interest in mobile commerce because of its convenient nature, but retailers have been relatively slow to adopt new payment systems that cater to the needs of mobile shoppers. If retailers want to see more success, they will have to find ways to effectively engage mobile consumers.

Shopify launches new app to make mobile commerce simpler

| November 17, 2015

Shopify introduces Sello, making it easier for consumers to sell products in the mobile space

With more people entering into the mobile commerce landscape, some are finding shopping and making purchases with their mobile devices somewhat difficult. They are also finding it somewhat complicated to sell products in the mobile space. To resolve this issue and make mobile commerce somewhat simpler, Shopify has launched a new mobile application, called Sello. The app is free for both iOS and Android devices and is designed as a convenient way for people to participate in mobile shopping.

Sello aims to increase the convenience of mobile commerce, allowing more consumers to sell products

Sello is meant to allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone. Sello is not geared toward merchants that have significant comfort in the mobile shopping space, rather it allows a wide range of people to sell products in much the same way merchants do through Shopify’s primary platform. Shopify suggests that the average consumer has found it challenging to sell products online in the mobile space, but Sello may be able to change this.

Casual selling has been somewhat challenging for consumers in the mobile space

Mobile Commerce - New Mobile Shopping AppConsumers have long found selling products through conventional e-commerce platforms somewhat convenient. As mobile devices become more prominent, however, these sellers are beginning to focus more heavily on the mobile space. Finding convenient ways to accomplish this has been difficult, but Sello’s ability to interface with social networks could make mobile shopping and selling easier, allowing more consumers to participate in mobile commerce more often.

Shopify has taken note of the rise in casual selling

Shopify has a great deal of experience in the mobile commerce space, having provided many retailers with a wide range of services in the past. Sello represents a first for Shopify, which had been focused on established merchants for much of its existence. The rise in casual selling has lead Shopify into new territory, hoping to better engage consumers and make them more comfortable with mobile commerce as a whole.