Tag: Curbside

Mobile commerce experience now launched by Target

The company has come up with an entirely new next generation approach to its retail shopping over smartphones.

Target has now announced the release of a range of all new enhancements to its mobile commerce experience, and it plans to implement them by the time that this month comes to a close.

Among the various features that will be introduced will included location based marketing while in store.

In order to build a new and improved mobile commerce shopping experience, Target has entered into a partnership with a startup called Curbside. It will be working with that company in order to be able to offer curbside pickup at any of 10 different stores in the San Francisco Bay area. This makes it possible for consumers to make a purchase at the online store or on their mobile device, and then they can pick it up in person without ever having to enter the actual shop location. They need only drive up to the tent or trailer that is located near the entrance of the store, where the order will already be ready for them.

This mobile commerce experience is not entirely unlike one that was recently introduced by Sears.

Mobile Commerce TargetAccording to the president of Omnichannel at Target, Casey Carl, “At Target, we are always looking for new ways to improve the shopping experience.” Carl added that “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.”

The mobile app can be downloaded and used for free and it provides users with information about items that are in stock at the locations that are nearby. It also allows a customer to be able to create an order and then checkout with a single tap. Target says that there are hundreds of thousands of different items that they can purchase on the app and then pick them up at the location hat is most convenient for them.

This allows them to complete a mobile commerce experience, themselves, by shopping online but then picking up the order without ever having to find a parking space or get out of the car. The app includes a geolocation feature that will allow the store employees to know when the customer has arrived, so that they can bring the order to the vehicle nearly immediately upon arrival.

Curbside aims to introduce more convenience to mobile commerce

New shopping startup could make mobile shopping easier

Numerous companies are trying their hand in the mobile commerce market, but few are taking steps to introduce more convenience to this space. Mobile payments have become quite popular because of their convenient nature, but one company wants to take this convenience to a new level. Curbside, a shopping startup backed by $9.5 million in seed and Series A funding, aims to make the mobile shopping experience easier for consumers.

Curbside partners with retailers to make it more convenient for consumers to shop online and pick up products

Curbside plans to facilitate mobile shopping through its retail partners, of which Target is included. The Curbside application can be used by consumers to shop from an existing inventory provided by the company’s retail partners. Products can be purchased directly through the app, and Curbside will pick up these products so they can be retrieved by the shopper on the same day. The app uses geolocation technology to alert retailers where a customer has arrived at a store. Retail associated will then deliver purchased products directly to a consumer’s vehicle.

Retailers have had trouble engaging mobile shoppers in the past

mobile commerce - shopping made easierCurbside may be a good way for retailers to engage mobile consumers more effectively. The convenience that the service offers is expected to be well received among consumers, but Curbside is currently only available in a very limited area. In partnering with Target, the company hopes to begin expanding more quickly in the coming years.

Retail industry must adapt to the interests of mobile consumers

Mobile commerce has become a powerful force in the retail industry. Many retailers are trying to engage the growing number of mobile consumers that want to make use of services that are specifically designed for their smartphones and tablets. This has proven to be a difficult task, however, and many retailers have had trouble engaging mobile consumers effectively. Companies like Curbside could be a major benefit for the retail industry, providing them a way to connect with mobile shoppers without having to develop a completely new mobile commerce solution.