Tag: criteo

UK mobile commerce is most busy on Christmas

Forget Black Friday because in the United Kingdom shoppers buy the most on Christmas Day.

Some fascinating festive shopping insight is coming from the United Kingdom, as data has shown that UK mobile commerce spikes higher on Christmas Day than any other day of the year. Criteo recently released the results of a recent study. The festive trends analysis showed Christmas itself was the top shopping day for smartphone users.

This study took into account the volume of shopping on all days throughout the holiday season.

This holiday shopping study included Black Friday. What Criteo found was that on Christmas Day, 62 percent of online purchases are made over smartphones. This effectively makes that holiday itself the busiest UK mobile commerce day. There have been a number of theories to explain this trend.

UK Mobile Commerce - Christmas ShoppingPrimarily, researchers believe that mobile shoppers look around online to find sales on gifts they wanted but didn’t receive. If Santa didn’t bring it, they’re determined to find it for themselves. Moreover, as the brick-and-mortar shops are closed that day, their only option is to go online. Criteo reported that 53 percent of Christmas Day shoppers are looking for items for themselves over their smartphones.

UK mobile commerce has already been showing a heavier trend than in the United States.

Previous studies have indicated that people in the United Kingdom are more likely to complete a purchase over mobile commerce than their American counterparts. This only increases the tendency to use the device that is already in their hands in order to make a purchase. On the other side of the ocean, many Americans still prefer to use their laptops.

In the UK, only 28 percent of online shoppers are making their purchases over a desktop. That figure is quite different in the United States.

The Criteo study showed that while the largest day for sales volume is Black Friday (246%), Christmas Day leads in a different area. Two out of every three transactions completed online are done over smartphones. While the actual total number of purchases may not be as high on Christmas as it is on Black Friday, the percentage of UK mobile commerce purchases is notably higher that day when compared to desktop.

Diwali m-commerce will be a bright light this year

As a growing number of consumers look to their smartphones while shopping, this week may break records.

A recent Criteo report has predicted that the Diwali m-commerce figures will be higher than ever before. In fact, this may represent the first time mobile shopping will overtake web browsers for this holiday.

Last year at this time, 40 percent of online traffic to major retail websites was generated by mobile devices.

This rapid increase in Diwali m-commerce use is a direct reflection of the expansion of use in India. A statement from Criteo said “Customers prefer buying new brands from upcoming shopping websites, where they are offered best prices as well as discounts. With the ease of m-commerce, they get the option to explore thousands of brands at the click of a button.”

Diwali m-commerce - candleThis shift in consumer behaviors has greatly altered the nature of competition among companies in the country. At no time is this competition more fierce as the festive season provides the leading opportunity for Indian retailers to draw consumers.

Many online retailers took the chance to target Diwali m-commerce shoppers even before the season began.

There were a number of mega sales launched even before the festive period got started. This generated somewhat of a war between brands as massive marketing campaigns were launched. In this last week leading up to Diwali, consumers are being inundated with offers for products and services.

Last year’s peak season ran from October 8 to November 8 and the pre-Diwali shopping season saw a notable increase in traffic to Indian retail websites. Last year, there was an average increase of 35 percent to retail website traffic in India. During that same span of time, there was an increase of up to 87 percent in sales on those sites. This year, Diwali starts on October 30 and runs to November 3, which means that the season began earlier in the year and the leading trends are already becoming clear.

This year, consumers are even more tech savvy and are looking to Diwali m-commerce opportunities to allow them to save money and shop more conveniently for holiday gifts.