Tag: criteo

Multiple devices are driving mobile commerce forward

A recent study has revealed that many shoppers use multiple portable devices when they buy.

According to the results of a recent study from Criteo, when it comes to mobile commerce, the complete journey from product discovery to the actual purchase can involve several different devices, as opposed to just one, as has been the case with traditional online shopping over a computer.

The data from Criteo indicated that 40 percent of online purchases are now conducted over multiple devices.

This data was compiled as a part of the Q4 2015 State of Mobile Commerce Report from the firm. One of the main findings within that report was that consumers aren’t just using a single mobile device to complete online purchases. It’s true that 60 percent of m-commerce based purchases are currently occurring over smartphones, but Criteo’s data has also indicated that about 40 percent of all online transactions actually involve the use of several different connected and mobile devices that will eventually lead to a purchase. These gadgets include smartphones, but also PCs and tablets.

Mobile commerce is, therefore, dependent on making sure that the shopping experience works across these devices.

mobile commerce - multiple devicesAccording to the Criteo chief product officer, Jonathan Wolf, “Criteo’s quarterly Mobile Commerce Report demonstrates that mobile is an essential component of commerce today, with most consumers browsing and buying across multiple devices.” Wolf also added that “In order to better understand this digitally-savvy consumer, marketers need to stop looking at each device on its own, and start understanding the user behind them. Multi-device behavior is the new normal.”

Among the other key findings from the mobile commerce trends report were the following:

• Of all purchases made online, 4 out of every 10 involved the use of multiple devices before the final checkout procedure was initiated.
• One out of every 3 multi-device purchases reached a completion point over mobile (smartphone or tablet).
• There was a 15 percent year over year increae in mobile transactions from Q4 2014 to Q4 2015.
• Orders completed over tablets have a higher sales value than those completed over smartphones.
• Thirty seven percent of shoppers using desktop or laptop computers will also use mobile devices to browse retailer sites. They often look for products over mobile and buy them over PC.
• Among tablet shoppers, 43 percent use more than one device throughout the length of the shopping journey.

Report shows that mobile commerce is gaining steam

Criteo report highlights emerging trends that are influencing businesses throughout the world

Criteo, a leading performance marketing company, has released the latest edition of its mobile commerce report. The quarterly report provides analysis of the growing mobile commerce industry, highlighting trends that are strengthening as well as those that are emerging in prominent markets. For the report, Criteo examined data from some 1.4 billion mobile transactions, finding that four in 10 of mobile purchases are occurring within the United States.

Consumers are using multiple devices to make purchases online and off

According to the report, approximately half of all transactions made throughout the world involve the use of multiple devices. Many consumers appear to research products that they are interested in on their smartphones, opting to purchase these products on their home computers. This works the other way around, as well, with many consumers researching products and special deals on a PC before making a purchase on a mobile device of some sort.

Southeast Asia is becoming a powerful hub for mobile commerce

Mobile Commerce Report - GrowthThe report shows that Southeast Asia is home to a 45% conversion rate when it comes to retail sales. Many consumers in this region are using their mobile devices to shop and retailers have been successful in converting shoppers into paying customers. More than half of the online traffic in this region is coming from mobile consumers, as they have found that using their smartphones and tablets to get their shopping done is more convenient than simply visiting a physical store.

Businesses investing in mobile apps are finding success

Apart from a growing consumer base, businesses involved in mobile commerce are finding more success with their ongoing operations. The report shows that early investments in mobile commerce applications is generating significant payback for companies interested in digital shopping. According to Criteo, brands that make the app experience a major priority generate 60% of their total mobile revenue from these applications. These financial gains are expected to encourage companies to become more mobile-centric in order to provide better services to consumers using smartphones and tablets.