Tag: augmented reality technology

Kids with Crocs can interact with AR-enabled Jibbitz charms using a smartphone.

Augmented Reality company, Zappar, has teamed up with Crocs, the makers of the popular rubber, slipper-like shoes, to provide children with an interactive experience via Jibbitz shoe charms, which use AR tech that is activated through a smartphone app.

Via mobile technology, the charms can be transformed into interactive pets and games.

There are four different Jibbitz charm packs for girls and boys. After purchasing a charm pack, the next step is to download the free AR app that has been created by Zappar. Using the app, children can use the camera lens of a smartphone to enjoy different activities with the charm. For instance, they can play with and pamper a kitten playing “Pet Salon”, take customized photos in “Fairy Land”, engage in “Battlefield” a paint ball tank game, or play “Racing Car’ a racing game.

Caspar Thykier, the CEO and founder of Zappar said that “Crocs is a great partner to showcase Zappar content in new and fun ways.” He added that “This ground-breaking new range of Jibbitz is an excellent example of the ways in which children’s charms are becoming more interactive. Add a bit of magic to your shoes by turning them into a game, whenever and wherever.”

The senior director of global licensing, Jibbits, and the children’s footwear division at Crocs, Matt Lafone, also commented on the partnership with Zappar, saying that the company is always on the lookout for fresh ways to create interactive moments for children and Zappar has enabled them to do that.

Children respond well to augmented reality, a technology that is also showing promise as an effective educational tool.

AR technology has been featured in museums and is appearing more and more in schools. In addition, this type of technology is also being used in school textbooks and has gained positive results.

Due to the fact that augmented reality is interactive, it has the potential to really capture a child’s interest and enhance learning experiences. The Jibbitz AR charms are available in the United States and the United Kingdom via Corcs stores and at Crocs online.

The company says that its Smart Helmet will be helpful for workers in a range of different industrial ecosystems.

The latest unveiling from Daqri, in its ongoing tradition of forward thinking and providing special features for which its customers will be willing to pay a premium price, has been a unique type of augmented reality helmet.

This strategy takes the company in the exact opposite direction from the rest of the sector.

The majority of companies in this area focus more on ensuring the lowest possible price in order to stand out. Daqri has decided to look for incredible features that will be attractive to its customers and worth the money that they pay. The company is a startup based in Los Angeles and it has now unveiled an augmented reality hardhat that it feels will be highly attractive to industrial employers who are seeking to improve the ability of their workers to do their jobs accurately and efficiently.

Daqri is betting that those employers will be willing to spend in order to obtain these high quality augmented reality features.

The Smart Helmet looks like a traditional hard hat that has travelled to the future. It is built to include a transparent visor as well as special lenses to provide it with a kind of heads up display (HUD). Also built into this protective equipment is a series of sensors and cameras that give users the ability to gather and access a considerable amount of information about his or her present environment.

Daqri has already been selling software that gives businesses the ability to incorporate AR technology into their functions. This type of application will usually involve the use of a smartphone, so that the camera can be directed at trigger image which will then bring the broader function “to life”. For example, if the trigger was worked into a magazine ad, then viewing it through a smartphone could cause a video to play. An instruction manual could offer audio or video instructions to enhance the text and diagrams.

This latest product, however, would build the augmented reality experience right into the helmet and would broaden its capabilities quite a bit.