Tag: augmented reality technology

Mind Commerce report targets global augmented reality market

| October 18, 2012

 

Global augmented reality market forecasts from Mind Commerce

Mind Commerce, a leading market research and consultancy firm, has released a new report concerning the global augmented reality market. The report, titled “Augmented Reality: Global Market Analysis and Forecast 2012-2017,” highlights the various trends that exist in the global market and provides some insight on why augmented reality may be growing so popular. Mind Commerce suggests that one of the reasons augmented reality is becoming so popular is because of the large number of smart phones and high-tech mobile devices currently available.

Report ties growth of global augmented reality market to rise of smart phones

According to the report, Mind Commerce suggests that augmented reality is currently a niche market opportunity. The technology is capable of presenting consumers with a wide array of digital content and entertainment. Because the entertaining aspects of augmented reality are so prolific, the technology has seen limited practical use, thus is less appealing than other interactive technologies that can provide practical services. This is likely to change, however, as companies like Google, Samsung, and Qualcomm begin finding new ways to make use of augmented reality.Augmented Reality Market Report

Growth may be powered by government interests and cloud computing technology

The report predicts that the global augmented reality market will see exceptional growth over the next several years. Developers of augmented reality applications are expected to benefit greatly from the growth the market experiences, especially as the world’s governments begin showing more interest in the technology. Cloud computing is also expected to contribute to the growth of the augmented reality market, enabling more robust services to become available to consumers.

Mind Commerce offers glimpse at trends directing global augmented reality market

Mobile technology is evolving at a rapid pace. Demand amongst consumers for new, highly powerful mobile devices is rising. As technology becomes more advanced, the possible uses of augmented reality continue to expand. The report from Mind Commerce aims to forecast the advances made in the augmented reality field over the next few years, providing those interested in the report with some insight on the trends that are affecting the market.

DARPA sets sights on new kind of augmented reality

| October 9, 2012

DARPA develops machine that can detect threats

As technology companies struggle to find the best way to incorporate augmented reality technology into new products, the U.S.’s Defense Advanced Research Project Agency (DARPA) is taking augmented reality to a new level. DARPA is a division of the Department of Defense, responsible for the research and development of new technologies. The agency has been behind most of the technological advances that have been seen in the U.S. over the past several decades and has made a name for itself in its focus on future technology and fringe sciences. With an astonishing technological pedigree, the agency has now set its sights on augmented reality.

Machine reads visual information from the brain to predict possible threats

DARPA has created a machine that is capable of scanning the human brain and tag visual events before they reach the level of consciousness. This machine is part of the agency’s Cognitive Technology Threat Warning System, and is meant to serve as an early warning device in war. The project’s ultimate goal is to provide warfighters with the ability to accurately and reliable predict threats that may be facing soldiers. The endeavor is based on the premise of linking the brain with technology.DARPA Augmented Reality Technology

P-300 brainwave the subject of DARPA research

DARPA researchers suggest that the brain is capable of detecting threats before a person actually registers what the brain is trying to tell them. When the brain detects a threat, it releases the P-300 brainwave, a signal that is believed to stimulate evaluation and categorization of events and a person’s surroundings. DARPA’s machine can track this brainwave and decipher what it is trying to accomplish and why. Researchers then claim this information can be reflected as visual data.

DARPA takes augmented reality away from its traditional definition

Researchers have taken to likening the process to augmented reality, though admit that the traditional definition of augmented reality is not necessarily fitting. For lack of a better term, however, it will have to suffice. DARPA’s work in this field could well unlock a future of augmented reality that has only been touched upon in fiction.