Tag: augmented reality

E-commerce in India is growing quickly, and mobile consumers are adding more momentum to this growth

India’s e-commerce market is booming, and the mobile Internet may be the reasons. According to a new report from eMarketer, 47% of India’s population became smartphone users in 2014. More than half of the country is expected to be mobile by the end of this year. As more consumers gain access to mobile devices, they are beginning to use their smartphones and tablets to shop online for products that they are interested in. As such, mobile commerce has begun to aid the growth of the e-commerce market.

Country’s e-commerce market is expected to hit $7.7 billion by the end of 2015, powered by mobile commerce

With the aid of mobile shoppers, India’s e-commerce market is expected to reach $7.7 billion this year, a 45% increase over 2014. This does not include travel spending, however, which has been growing quickly among mobile consumers. Expanding the country’s mobile Internet capabilities have made it easier for consumers to engage in mobile commerce and shop online with their mobile devices. The convenient nature of mobile commerce has also proven quite attractive to consumers.

Traditional retailers are engaging mobile consumers with augmented reality

The mobile space is not the only thing driving growth in India’s e-commerce market. Traditional brick-and-mortar stores are also driving people to the Internet to purchase products. Many retailers have begun to use augmented reality for their marketing campaigns, which has proven to be quite engaging for consumers. These campaigns offer consumers special deals if they shop online and help raise awareness of stores that are near their location.

India is becoming an attractive mobile commerce market for the retail sector

India is quickly establishing itself as one of the most active and attractive mobile commerce markets in the world. Several payment firms have begun to bring their mobile platforms to the country in order to take advantage of market growth. Several retailers have become more mobile-centric as well, working to engage mobile consumers in a more effective manner than they had in the past.

A military company has now announced wearable tech that brings the devices to consumers.

A company called Osterhout Design Group has been creating heavy duty augmented reality smart glasses over the last six years, for the military and has now announced that it will begin offering products to the consumer market.

This has occurred because of the response that consumers have had to other similar devices, such as Google Glass.

Osterhout Design Group (ODG) intends to offer a more consumer friendly version of its military augmented reality glasses, with a price tag of under $1,000. It has also announced that it will be making that product available before the end of this year. This wearable technology will be capable of doing everything that the military grade devices can do, but will be smaller by about 30 percent, lighter by about 20 percent, and will have a more consumer appealing look.

These augmented reality glasses will be capable of a number of different kinds of functions.

The AR wearable technology will be able to record video, display high-def video, and lay visuals overtop of the view of the real world. The current most recent version of the smart glasses from ODG were released in 2014. Their design has a more rugged fit and are bulkier in size than the wearable devices that will be released for consumers. Those wearables are currently cost around $5,000.

The current version of the smart glasses have a Qualcomm Snapdragon 805 processor, Bluetooth, WiFi, as well as a global navigation satellite system, in addition to sensors that can determine the direction that the wearer is facing and the angle of the head. The operating system used by the device is an altered version of Android. The battery life for this device can be as short as two hours or as long as almost a full day on one charge, depending on the way in which it is being used.

These augmented reality wearables are capable of doing essentially anything that a tablet can do. The company will be releasing a developer kit to mke it possible for third party players to be able to begin creating apps to be used with the device.