Tag: ar technology

Wearable technology integration and augmented reality coming to Shazam

The service that is best known for the music that it provides is now expanding into other areas.

When most people think of Shazam, they call to mind an app that they use to identify – and listen to a song – when they don’t know who sings it, but that company is broadening its reach to wearable technology integration and augmented reality, among other things.

The features available through the app will also include a social component through recommendations.

The app will also have Spotify and Rdio integration, which will allow Shazam users to be able to scroll through a range of artists that are in some way related to the results of their search, so that they will be able to discover additional new content. At the same time, that new component of the app is only the start of the changes that Shazam has in store for 2015, as it heads outside of music and into things like wearable technology integration, and even into augmented reality.

The future of the company will not be exclusive to music, but will include wearable technology and other cutting edge tech.

Wearable Technology - ShazamThe CEO of the company, Rich Riley, pointed out that the changes have already begun, but that they are only scratching the surface of what is in store. The app already prompts in movie theaters and TV commercials that behave like QR codes, when it alerts users to “Shazam this commercial to learn more!”.

Throughout 2015, Riley explained that the company will be continuing to work on a component that they call “visual Shazam”, which could provide a new feature that links the app to the physical retail experience.

This use of smartphones and tablets as a part of mobile commerce while in store is nothing new. It is commonplace for people to take out the devices to learn more about products through reviews and price checks. However, a new Shazam feature could potentially drive consumers to Shazam for savings opportunities such as free coupons, giving brick and mortar stores the opportunity to bring customers back inside instead of choosing online shops.

Augmented reality will also be integrated into Shazam results, such as providing a 360 degree tour of a print magazine ad to show the entire interior of a vehicle – as was recently the case with Jaguar. The app and service will also be optimized for wearable technology, this year, for people who would rather use smartwatches to identify a song than use their smartphones.

Augmented reality glasses provide consumers with 007-like technology

A military company has now announced wearable tech that brings the devices to consumers.

A company called Osterhout Design Group has been creating heavy duty augmented reality smart glasses over the last six years, for the military and has now announced that it will begin offering products to the consumer market.

This has occurred because of the response that consumers have had to other similar devices, such as Google Glass.

Osterhout Design Group (ODG) intends to offer a more consumer friendly version of its military augmented reality glasses, with a price tag of under $1,000. It has also announced that it will be making that product available before the end of this year. This wearable technology will be capable of doing everything that the military grade devices can do, but will be smaller by about 30 percent, lighter by about 20 percent, and will have a more consumer appealing look.

These augmented reality glasses will be capable of a number of different kinds of functions.

Augmented Reality  - MilitaryThe AR wearable technology will be able to record video, display high-def video, and lay visuals overtop of the view of the real world. The current most recent version of the smart glasses from ODG were released in 2014. Their design has a more rugged fit and are bulkier in size than the wearable devices that will be released for consumers. Those wearables are currently cost around $5,000.

The current version of the smart glasses have a Qualcomm Snapdragon 805 processor, Bluetooth, WiFi, as well as a global navigation satellite system, in addition to sensors that can determine the direction that the wearer is facing and the angle of the head. The operating system used by the device is an altered version of Android. The battery life for this device can be as short as two hours or as long as almost a full day on one charge, depending on the way in which it is being used.

These augmented reality wearables are capable of doing essentially anything that a tablet can do. The company will be releasing a developer kit to mke it possible for third party players to be able to begin creating apps to be used with the device.