Tag: apple

PayPal launches rebranding campaign in response to competition in mobile payments space

| May 2, 2014

PayPal to undergo a major rebrand in order to beat out the competition it is facing from other companies

PayPal is about to undergo a massive and somewhat unexpected rebranding. The eBay-owned company has been operating for several years and has managed to avoid making any serious brand changes for the majority of its existence. Now, however, PayPal is seeing competition in the mobile payments market rise to new heights, which has the company somewhat worried about its ability to continue standing out to consumers from amongst its competitors.

Campaign to focus primarily on the North American and European markets

The rebranding campaign will be a global effort and will involve the adoption of a new logo and a new slogan, which will be “powering the people economy.” Australia is expected to be the first market to see the changes being made to PayPal. The associated marketing campaign for the rebranding initiative will focus primarily on the North American and European market after launching in Australia. PayPal currently boasts of one of the strongest mobile commerce presences in these two markets.

PayPal aims to beat back competition coming from large companies

PayPal - Mobile PaymentsPayPal has managed to establish a strong foothold in the mobile space because it was one of the first to begin engaging mobile consumers aggressively. Over the past few years, however, other companies have been growing more mobile-centric, taking note of the growing number of consumers that are taking part in mobile shopping and payments. Large companies like Apple and Google have been making a move to break into the mobile commerce space, and they could potentially replace PayPal as one of the most powerful names in the mobile field.

Competition continues to benefit consumers, but be harmful to some companies

The large number of companies, both old and new, beginning to participate in the mobile commerce space has created a very competitive atmosphere within the sector. An abundance of competition has been a benefit for consumers, as it has given them access to a wide range of mobile commerce platforms to choose from, but this competition has also made it difficult for companies to establish themselves as leaders in the mobile field.

Nike and Apple may come together on wearable technology

| April 30, 2014

Nike could play a role in Apple’s plans for wearable devices in the relatively near future

Nike CEO Mark Parker recently made comments suggesting that the acclaimed sports accessories company may soon be partnering with Apple. This partnership may result in the development of a new smart watch that will be equipped with several features associated with athletics. Rumors concerning Apple’s foray into the field of wearable technology have been circulating for some time, but the famed technology company has been very modest in releasing information concerning such efforts.

Company intends to move away from hardware in order to focus more on software

Nike has also shown that it is disinclined to reveal information concerning its future interests in wearable devices and its potential partnerships with other companies. The company has recently announced that it will be exiting the manufacture of wearable devices after the lackluster performance of its FuelBand device. Instead, Nike is keen to focus on the software that such devices use. This software could find a home in a wide range of wearable devices that could be released in the future, particularly those developed by Apple.

Large tech companies are becoming more aggressive with the idea of wearable devices

Wearable Technology - Apple & NikeWearable technology has become a subject of interest in the tech field. More companies are beginning to develop devices that they believe will revolutionize the way people interact with each other and their surroundings. Google Glass is one such device that is meant to quite literally change the way people see the world around them. Samsung has also been involving itself in the development of smart watches that have strong social media potential.

Large companies may see a great deal of benefit through partnerships with their smaller counterparts

While large technology companies are becoming more aggressive when it comes to wearable devices, they are discovering that they must partner with others in order to ensure that these devices are successful. Nike may not be well known for its wearable devices, but the company is certainly in a position to drive up the appeal of devices that it is developing software for.