Tag: apple

PayPal acquires mobile payments firm Paydiant

| March 5, 2015

Paydiant acquisition will give PayPal access to new technology and an extensive list of customers that make use of this technology regularly

PayPal has announced that it will be acquiring Paydiant, a mobile payments firm. The acquisition will give PayPal immediate access to those that use the technology that has been developed by Paydiant. This includes Subway and the retail consortium Merchant Customer Exchange. The consortium is comprised of companies like Target, Wal-Mart, and Sears, and access to this group could further expand PayPal’s position in the mobile payments space.

Paydiant has established a commanding presence in the mobile commerce space because of its innovative technology

Paydiant specializes in mobile technology, and has developed framework that supports mobile payments made through applications, both online and in physical stores. This technology supports the use of codes that function as ways to initial a transaction. Adoption of Paydiant’s technology has been relatively slow, but many prominent companies use the technology to engage mobile consumers in ways that were never before possible. This has made Paydiant a strong force in the mobile payments field, which is becoming increasingly crowded and competitive.

PayPal will face strong competition from Apple, Google, and Samsung in the coming year

PayPal acquires mobile payments firmPayPal has established a strong presence in the mobile field, having supported mobile consumers and businesses for several years. Later this year, the company will branch off from its current owner, eBay, and become a standalone entity. The company will also be in direct competition with Apple and Google, both of whom are trying to establish dominance in the mobile payments market. Samsung will also be competition for this position, having recently announced its plans to make an initial breach into the mobile commerce market later this year.

Future projects with Paydiant could help PayPal find more success in the mobile payments space

Paydiant’s technology and extensive customer base may help PayPal compete with others in the mobile market. The two companies are expected to work together to develop new initiatives that are based on Paydiant technology and PayPal services. Details concerning future plans have, of course, not been disclosed at this time.

Apple Pay has established a dominant position in mobile payments

| February 26, 2015

Apple’s payment service becomes more popular in the US market

Apple Pay is taking over the mobile payments space, while its potential rivals struggle to find traction with consumers. The service launched in October of last year, and has managed to acquire a strong amount of support in a relatively short period of time. Retailers have partnered with Apple to support the payment service, hoping that it will allow them to connect with consumers that like to shop from their mobile devices.

Apple Pay accounts for two-thirds of all mobile payments made in the US

According to the Robert Baird analyst group, Apple Pay now accounts for two-thirds of the mobile payments market in the United States. For the retailers that supported Apple Pay at launch, mobile payment volume has increased by a significant margin. Whole Foods, one of Apple Pay’s launch partners, has reported that the mobile payments it has received have grown by more than 400%. Other retailers have reported similar results because of the payment service and its ability to connect with mobile consumers.

Low number of vendors may continue to support Apple Pay

Apple and Mobile Payments Though Apple Pay is being supported by some big-name retailers, there are still a relatively small number of vendors that use the payment service. Analysts believe that there will be relatively little change in this trend in the coming years. Mobile payments are quite attractive to retailers, but this does not mean that these businesses will support Apple Pay specifically. There are other payment services that offer features that could be more attractive to certain types of businesses and these services are available for the Android platform. Apple Pay is only available for iOS devices.

Apple may have some competition coming from Samsung in the future

Apple Pay’s growing popularity may be stymied in the future by the launch of other payment services. Samsung is rumored to be releasing its own mobile payments service in the near future. Both Apple and Samsung have been competitive with one another in the mobile technology space for years, with Samsung having recently established a modest lead in the device market.