Tag: apple

Samsung has begun testing its mobile payments platform

Samsung tests Samsung Pay in South Korea

Samsung begun testing its new mobile payments platform in South Korea. Called Samsung Pay, the platform aims to become one of the most effective ways for consumers to make mobile payments, competing with other services from companies like Apple and Google. The platform has already generate some degree of hype, and Samsung has tentative plans to release it at some point later in the year, but has yet to announce an official launch date.

Samsung Pay to use magnetic secure transmission to make mobile payments accessible

Samsung Pay works in a similar fashion to other mobile payments platforms, leveraging NFC technology and biometrics in order to authenticate a mobile transaction. The biometrics that the platform uses, which is a fingerprint scanner, will make transactions secure, effectively protection consumer financial information as they use Samsung Pay to purchase products. The platform also makes use of magnetic secure transmission, which is a similar to the magnetic strips that are associated with traditional credit cards.

NFC technology has yet to see widespread adoption among retailers

Mobile Payments being TestedNFC technology is one of the staples of mobile payments, but relatively few retailers have yet to embrace the technology. There are few NFC-enabled point-of-sale systems, which has limited the growth of mobile payments in physical stores. This is why Samsung Pay’s magnetic secure transmission may be a boon, as it will allow the platform to work with conventional point-of-sale systems in order to make mobile payments possible.

Competition in the mobile payments field continues to grow as companies enter into the space

Samsung will be facing harsh competition in the mobile payments space, much of which will come from Apple. Google also plans to launch its own mobile payments platform. This competition will give consumers plenty of options when it comes to mobile payments, but companies may find it difficult to keep the attention of consumers for long. Many consumers have yet to show loyalty to a singular platform, favoring the ability to jump from one platform to another in order to find the most benefit.

The Apple Watch is making its way into more countries

As this month continues, the smartwatch is entering a broader range of nations around the world.

The maker of the iPhone is gearing up to make a global splash throughout July as it brings its Apple Watch to a wider number of countries, appearing here and there throughout the world.

The smartwatches have already taken their first steps into a handful of countries as of the end of June.

During the last week of June, the Apple Watch made its way into Mexico, Italy, Spain, Switzerland, Taiwan, Singapore, and South Korea. That said, July is going to be a defining month for the first wearable technology that the iPhone maker has ever sold. By midway through the month a number of additional countries will also be added to the list so that consumers there will be able to purchase their own wearables from the brand.

The Apple Watch will reach three more countries as of July 15, where the wearables will generate excitement.

Apple Watch in more countriesJuly 15th will be the day that consumers in Sweden, the Netherlands, and Thailand will have access to the Apple smartwatch, as well. Aside from the countries that have already been mentioned, the wearable technology device is also already being sold in the United States, of course, as well as Canada, Australia, the United Kingdom, France, Germany, China, Hong Kong, and Japan.

The senior vice president of operations at Apple, Jeff Williams, explained that “The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world.”

The Apple Watch is considered by many to be the device that will be defining the wearable technology world when it comes to smartwatches. All eyes will be on this gadget as it makes its way into new markets and different countries around the world in order to watch for trends, uses, and the level of popularity that it will achieve. This will also help to gain an understanding of the way that the wearable tech devices from other brands will be spreading in different regions over the years to come.