Tag: Apple Pay

Apple technology news event reveals a little bit of everything

From its mobile wallet to the newest MacBook and, finally, the launch of the Apple Watch smartwatch.

When it comes to Apple technology news, few headlines are more important than those that report on one of the company’s few but always highly anticipated events, where rumors are proven to be true, or are swatted out of the air.

In the Spring Forward event that occurred yesterday, the most greatly awaited news circled around the Apple Watch.

However, when CEO Tim Cook took the stage, it was evident that the most wanted Apple technology news was going to be kept for last. He opened the keynote with some facts about the progress of Apple Pay, which now works with more than 2,500 banks and that is accepted at almost 700,000 locations and even over 40,000 Coca-Cola vending machines. This was followed by a brief discussion of the future of CarPlay and HomeKit.

The Apple technology news continued with the HealthKit and ResearchKit, which it claims to be promoting breakthroughs in medical study.

Apple Technology News - Apple Watch - standard editionThe newest Apple MacBook notebook computer was announced, in a device that is lighter and thinner than ever. The keynote showed that the sales of these computers have risen by 21 percent over the last year, despite the falling sales figures in the total industry. This new full-size Mac comes in space gray, silver, and gold and is 24 percent thinner than the MacBook Air 11 inch device. It weighs only 2 pounds and is just over 13 mm thick.

Finally, the smartwatch, the Apple Watch, was announced, stepping the company into the already crowded wearable technology market. Though there are many different gadgets already available from different brands and companies, many in the industry have predicted that it will be this specific device that will bring wearables into the mainstream.

There are three different types of smartwatch, including the Apple Watch (in stainless steel cases of traditional or space black), the Apple Watch Sport (in anodized aluminum cases in space grey and silver), and the Apple Watch Edition (in 18-karat gold cases of rose or yellow gold).

This was, by far, the most anticipated Apple technology news for the Spring Forward event. The smartwatch will be available for pre-order as of April 10 at Apple Retail Stores. It will begin shipping on April 24 to nine countries (U.S., Canada, Australia, China, France, Hong Kong, Germany, Japan, and the U.K.

Wal-Mart sees a bright future ahead for mobile payments

Retailer has taken note of the growing prominence of mobile commerce among consumers

Wal-Mart believes that its customers will embrace mobile payments more readily in the coming years. The retailer has taken note of the growth of mobile commerce as it sees more of its customers begin shopping from their mobile devices. The company has also seen a surge in the mobile traffic to its website. Wal-Mart sees a clear shift in the commerce space, but the company is not yet certain where mobile fits into this shift.

Retailers are still trying to understand the behavior of mobile consumers and how mobile payments fit into the retail space

Mobile payments are still relatively new, and retailers have not had much time to become comfortable with the concept of mobile commerce. Companies like Apple and Google have provided retailers and consumers with mobile payments services that have become quite popular, but retailers are still trying to understand the behavior of mobile consumers. Wal-Mart has been working with the Merchant Customer Exchange, a consortium comprised of large retailers that uses a mobile payments service called CurrentC.

Retailers could be left behind if their consortium does not support the mobile payments platforms that are most successful

Walmart - mobile payments futureMembers of the consortium have promised not to support other mobile payment platforms while they are a part of the Merchant Customer Exchange. This could be a problematic issue if Apple Pay, and other services, become more popular. This would leave the retailers involved in the consortium in a difficult position and make it more difficult for them to embrace mobile consumers. Wal-Mart may opt to support other mobile commerce platforms if it needs to compete more effectively in the retail market.

Wal-Mart to continue focusing on making the mobile experience more convenient

The retailer intends to make the mobile experience as convenient as possible for consumers. Convenience is one of the most attractive aspects of mobile commerce, as it allows consumers to avoid lengthy checkout lines and sometimes chaotic crowds. Wal-Mart is expected to focus on supporting convenient platforms that will appeal to consumers that have an interest in mobile payments.