Tag: Apple Pay

Black Friday was a success for mobile commerce

| December 2, 2015

Mobile commerce grew significantly during the Black Friday weekend

Mobile commerce saw significant success during the Black Friday weekend. A new report from Custora, an online retail analytics company, has found that many e-commerce sites saw the majority of their purchases come from mobile devices. Consumers proven to be interested in mobile shopping this year, avoiding physical stores in order to take advantage of deals that online retailers are offering. Retailers that begun focusing on the mobile space have seen success in engaging consumers that shop using their mobile devices.

Majority of shoppers used their iOS devices to purchase products online

The report from Custora found that online retailers saw 80% of their purchases come from those with iOS devices. These consumers are using services like Apple Pay to purchase products with their smartphones. The report found that Black Friday revenue for retailers rose by 16.1% over what it was last year. Retailers have been successful in engaging mobile consumers, offering them a better shopping experience than they had last year. Many consumers had reported that the e-commerce checkout process was inconvenient on mobile devices, which lead many shoppers to abandon their purchases. Retailers seem to have resolved this issue.

Mobile shoppers spent more than $900 million during Black Friday, the majority of which came from iPhones

Mobile Commerce & E-CommerceSmartphones and tablets accounted for 36.1% of all e-commerce purchases this year, which is an increase from the 30.3% that was reported during Black Friday last year. A similar report from Adobe found that mobile consumers spent approximately $639 million during Thanksgiving Day and $905 million on Black Friday. Of this amount, some $302 million came from iPhones, with $180 million coming from Android devices.

Mobile commerce is expected to continue seeing strong growth in December

Mobile commerce is expected to find more success as the holiday season continues. In December, retailers are expected to offer a wide range of deals, some of which may be exclusive to mobile shoppers. The momentum that mobile commerce has generated during the holiday season is likely to extend into the early months of next year.

Survey finds that holiday shopping is driving growth of mobile commerce

| November 24, 2015

Inside Secure finds that consumers are using their mobile devices to get their holiday shopping done

A new survey from Inside Secure shows that holiday shopping is having a major impact on mobile commerce. The survey found that 51% of holiday shoppers prefer using a mobile app when they are purchasing products. Doing so is seen as more convenient, as they are able to avoid large crowds when shopping online or accelerate the checkout process when they visit physical stores. Using mobile devices in physical stores, however, is less popular among consumers than using these devices to shop online.

Security concerns keep some consumers away from mobile commerce

According to the survey from Inside Secure, many consumers do not use their mobile devices to pay for products in physical stores because they have security concerns. Some 70% cited identity theft and payment fraud as the reason they avoid mobile commerce in physical stores. Shoppers have also expressed concerns regarding their privacy, as past cyber attacks focused on retailers have highlighted how easily some malicious groups can acquire consumer information and exploit this data for personal gain.

Mobile shopping is on the rise as holiday season approaches

Mobile Commerce Survey - Holiday ShoppingWhile consumers have concerns regarding security, many believe that mobile commerce is the wave of the future. The mobile commerce space is experiencing healthy growth, powered by the holiday shopping seasons of past years. This year, some 39% of mobile consumers are planning to make an in-store purchase with their smartphones, an increase from the 33% that did so last year. A greater portion of consumers are planning on purchasing products online, using their mobile devices as their primary shopping platform.

Younger consumers are more comfortable with mobile commerce

Notably, the survey found that mobile commerce is most popular among those between the ages of 18 and 44. This demographic tends to be more comfortable with mobile technology, having had a great deal of experience with smartphones and the digital world. The survey also found that iOS users are more likely than their Android counterparts to participate in mobile commerce over the holiday season, making use of Apple’s new mobile payments service, Apple Pay.