Tag: Apple Pay

Apple Pay has become a success in the United States

Apple has established success in the U.S. mobile payments market. The company has been fighting to find a foothold in the mobile payments space for some time, but successfully did so with the launch of its own payment service, called Apple Pay. The service was launched in late 2014 and adoption has been steadily growing throughout the United States since then. Apple Pay has won praise because of its security features and convenient nature, which has made it one of the most used mobile payments services in the country.

Report highlights the growing power of Apple Pay

Piper Jaffray, and investment bank, has released statistics concerning the mobile payments market, showing that Apple is leading the way. The report from Piper Jaffray shows that approximately 20% of iPhone users have adopted Apple Pay. While the adoption of the payments service among iPhone users may seem low, the report notes that Apple Pay is the overwhelming share leader when it comes to point-of-sale mobile payments. The success that Apple has found has made it more attractive to banks, which are beginning to show more support for its payment services. In September, 515 banks were supporting Apple Pay. Now, however, more than 930 are supporting the service.

Apple expected to continue finding success in the mobile payments market

The report predicts that Apple Pay will continue to find success in the mobile payments market. Apple is planning to introduce new features that may secure this success. These features are rumored to include better support for loyalty programs, particularly those that have been put in place by large retailers. Apple Pay may also find success in other countries as Apple attempts to break into new mobile payments markets throughout the world.

Competition in other countries may prove fierce for Apple

Apple has faced strong competition in the mobile payments space. Google, Samsung and several other companies have become involved in this sector and have been vying for the support of consumers and businesses alike. In other countries, Apple may find more ferocious competition, especially as foreign banks have shown relatively little interest in the company’s mobile payments service.

The mobile payments service has just stepped into the Spanish marketplace through CaixaBank.

Consumers in Spain now have a new opportunity to use mobile payments, as Samsung Pay has rolled out its service in the country, following a deal that has brought it its first support from financial services in the country in the form of ImaginBank, a subsidiary of CaixaBank.

This will make it possible for customers with certain models from the brand to pay using their smartphones.

As of yet, mobile payments have not been tremendously successful in the country. Some banks have already attempted to offer their support to Apple Pay, but when it actually came to enabling the service with their cards and point of service readers, they have appeared to be less motivated. Yet, Samsung Pay has managed to obtain the support of CaixaBank and it has become immediately effective.

A press release has confirmed the partnership between the bank and Samsung Pay for Spanish consumers.

The bank released the PR in order to reveal that it has become the “key partner” with Samsung in its mobile payments in terms of its “promotional campaign strategy.” In this strategy, there will be 700,000 consumers across the country who will have immediate access to this m-payments service.

The bank has expressed a considerable amount of enthusiasm, which is being seen as a nod to the potential that comes along with mobile payments platforms such as that with which it has just connected itself. When taking into consideration that the bank already owns its own mobile payments service called CaixaBank Pay, which launched last September, it is quite notable that it is as involved as it is in this second option, as well.

The bank stated that supporting Samsung Pay is a demonstration of its dedication to “developing its payment method innovation strategy with the aim of incorporating the latest global trends in its offer.” This is also being seen as a positive move for Samsung’s mobile wallet, which has been working hard to try to keep up in the race against its top rival, Apple Pay. The Apple wallet has also been spreading into new markets worldwide. It’s expected that the service will also be seen in the U.K and China, before long.