Tag: apple mobile technology

After presents had been unwrapped from under the Christmas trees, 51 percent of smartphone activations were iOS.

The results of the holiday shopping season from 2014 are already starting to come in, and Flurry, a mobile technology analytics firm that examines the way in which device users interact with their apps, has produced their own perspective of the types of successes that were seen on Christmas Day.

The customers from that firm make up over 600,000 mobile apps, giving the company solid insight into the industry.

What it found was that on Christmas Day, over half of the new smartphones that were activated were from Apple, showing that the company still has a considerable place in the mobile technology industry. It also revealed that Christmas Day continues to be a time in which there are the highest number of activations and application installations of the entire year.

The Flurry blog revealed a number of details with regards to the activation of new mobile technology.

One of the posters on Flurry’s blog, Jarah Euston, wrote that “Since the beginning of the mobile revolution, Christmas Day has seen the highest number of new device activations and app installs each year, and 2014 was no exception.”

Among the devices that were activated, Flurry recorded that 51 percent came from Apple mobile devices. Only 18 percent of the smartphone and tablet activations, on Christmas Day were from Samsung. Another 5.8 percent belonged to Microsoft, through its Nokia products, which held third place. Most of those were Lumia devices.

Euston added to the blog that in order to give some perspective to the difference between Apple and the other brand activations that were occurring in mobile technology devices on Christmas Day, for every one Samsung device that was activated on that day in 2014, Apple experienced nearly three (2.9) device activations. It was also pointed out that for every one Microsoft Lumia activation that occurred that day, Apple activated 8.8 from its own brand. While Apple had been seeing a struggle in keeping up the same growth that it had seen in previous years, it is clear that it remains the dominant player in this industry.

Apple shows strong interest in wearable technology

Rumors concerning Apple’s development of wearable technology reached a fever pitch this week as Bloomberg reports suggest that a watch-like smart device could generate more revenue for the company than its line of iPads and its potential foray into the world of TVs. It is rumored that Apple has been working on a wearable device that speculators call the iWatch. This device is, essentially, a smartphone combined with a wristwatch, and while it may sound very simple, the device could have major implications for the company’s financial future.

Patents point to wearable technology from Apple

Apple has filed 79 patents concerning the development of wearable technologies. Some of these patents pertain specifically to devices worn on the wrist. Apple has shown strong interest in moving smart technology beyond the realm of cell phones and tablets, believing that wearable technologies may be attractive products for future consumers. Apple’s interest in the watch industry is not misplaced, as analysts from Citigroup suggest that the global watch industry will generate more than $60 billion in sales this year.

iWatch may be a promising opportunity

Analysts suggest that the iWatch represents a $6 billion opportunity for Apple. Moreover, the development of such a device could have major implications for the company’s future. When Apple released the iPod, it was considered something entirely new in the realm of consumer electronics. The iWatch may have a similar impact on the sector, returning Apple to the proverbial throne of mobile technology, which was recently taken over by Samsung.

Innovative steps must be taken to compete with Google and Samsung

Apple has not announced any definitive plans concerning the development of a wearable smart device. CEO Tim Cook has alluded to the company positioning itself to compete with both Samsung and Google more aggressively in the near future. The company has plans to take innovative steps in the realm of mobile technology in order to compete in the consumer electronics market, but whether the iWatch is anything more than rumor has yet to be seen.