Mobile games account for massive time sink for most consumers
Mobile games a very popular with a consumers all over the world, but a new study shows that these consumers are spending a large portion of their time on these simple application. The study comes from Flurry Analytics and shows that the majority of mobile consumers spend their time either engaged in mobile games or social networking. Mobile games are, however, the most popular way for these consumers to spend their time, eclipsing social networking.
Study shows that people spend a lot of their time on gaming
The study from Flurry Analytics shows that 43% of consumers spend their time on mobile games, while 26% of consumers make use of social networking applications. News and productivity applications account for only 2% of the time that consumers spend on their mobile device. Mobile games are exceedingly popular among iOS users, where these game applications tend to be less expensive than those found on the Android platform. While many games for both the iOS and Android platforms can be obtained for free, the study shows that consumers appear to favor the former over the latter.
Reports highlights the prevalence of mobile games
Flurry Analytics’ study corroborates data found from a similar study conducted by Arbitron last month. The Arbitron study showed the smartphone users spend an average of 594 minutes on mobile games every month. The study suggests that 80% of mobile consumers participate in gaming with their mobile device in some way. Another study conducted by Flurry Analytics in October 2012 also shows that tablet users tend to play more mobile games than smartphone users by a margin of 67% to 39%.
Games are attractive due to their accommodating nature
The allure of mobile games is largely due to their convenience. Most of these games are designed to be very accommodating for all types of gamers. The fact that these games can be played anywhere and at any time is also part of what makes them so attractive. Free games, in particular, tend to have the highest attraction to consumers as they do not need to be purchased before they can be enjoyed.
Android facing mounting mobile security threats
The Android platform is being aggressively targeted by hackers from all over the world, causing major mobile security concerns for thousands upon thousands of consumers. More than 350,000 unique malware applications were recently discovered on Google Play, many of which were downloaded by a massive number of consumers. Mobile security is quickly becoming a very important subject for Android users, and Trend Micro, a leading Internet security firm, has launched a new update to its mobile security suite, providing more protection to consumers.
Mobile Security 3.0 launched by Trend Micro
Trend Micro has launched Mobile Security 3.0, a security application specifically designed for the Android platform. The application boasts of several features that aim to keep a consumer as safe as possible. One such feature is the application’s ability to scan other applications for malicious content. Any such content detected by the application can be quarantined so that it does not infect the rest of a user’s mobile device. The application also allows users to backup their important information on a cloud network, keeping it safe from those that would exploit such information. This data can be retrieved easily when necessary.
New security application allows users to wipe their mobile devices remotely
Malicious applications are not the only threat in mobile security. Smartphones and tablets are very popular targets for theft and many people often have their mobile devices snatched from their hands while in public. Mobile Security 3.0 accounts for these threats by giving consumers the ability to remove all data from their mobile device remotely, rendering stolen smartphones and tablets virtually useless in terms of information exploitation and identity theft.
Application includes privacy scanner for social media
Unlike some other mobile security application, the latest offering from Trend Micro also provide users with a privacy scanner for social networking. This scanning can identify any privacy risks that may exist in a person’s Facebook account and recommend settings that can keep a user’s information secure. The Mobile Security 3.0 application is available for approximately $30 on Google Play, but a free trial version of the application is also available to Android users.
