Consumers prefer iOS over Android when it comes to mobile games
Mobile games are very popular for consumers all over the world. These games have become one of the most favored pastimes for those with iOS and Android devices and there are no signs that mobile games will become unpopular in the foreseeable future. Arbitron Mobile, a mobile behavior analytics firm, has released a new survey concerning which mobile platform consumers prefer for gaming. The survey shows that Apple devices are the most popular platforms for mobile games on the market.
iPhone has become a massively popular gaming platform
According to the survey, 85.7% of consumers prefer to use mobile games on an iOS device. Approximately 76% of consumers favor Android devices. The iPhone is the most popular device among gamers, accounting for an average of 12 hours and 23 minutes of engagement in mobile gaming in December 2012. Overall, mobile games take up the majority of time people spend on mobile devices, iOS or otherwise. Social networking comes in second, but consumers typically play mobile games through such networks.
Mobile games represent promising marketing opportunities
The popularity of mobile games presents a major opportunity for advertisers and game developers. Because the majority of the time consumers spend on their mobile devices is devoted to gaming, developers have a chance to push in-game sales of products and services. Developers can also sell in-game space to advertisers looking to engage mobile consumers. This is a common practice in the field of mobile games, as such games are typically free or very inexpensive. In-game transactions are, therefore, the primary way for developers to generate profits.
Game industry begins to veer toward Android
Though consumers appear to favor the iOS platform for mobile games, Android has been gaining momentum in this field for years. Consumers are becoming more interested in Android devices over those provided by Apple due to new features being introduced to the Android platform. The game industry has also shown favor for Android because of its accessibility, leading many developers to move away from the iOS.
Denny |
February 12, 2013
Comcast takes aim at mobile security
Comcast, one of the largest communications companies in the U.S., has launched a new mobile security application for smart phones and tablets. The applications, called Constant Guard Mobile, aims to address the growing issue of mobile security and help protect consumers from exploitation. Comcast claims that new threats are emerging in the mobile space on a nearly daily basis. Without adequate protection, a consumer’s information is prone to theft and can be used to nefarious ends.
Cybercrime is becoming a very serious threat in the US
Comcast Vice President of Strategic Services suggests that cybercrime is becoming more common throughout the mobile world. Mobile devices, such as smart phones and tablets, are very attractive targets for hackers because of the kind of information that is stored on them. Consumers often use their mobile devices to check their bank accounts, make purchases, and share personal information. Because mobile devices are so important to consumers throughout the U.S., Comcast is taking steps to address any mobile security concerns these people may have.
Security platform may help protect consumers
Comcast is the first Internet service company in the country to offer mobile security services for smart phones and tablets. The Constant Guard Mobile application is available for both iOS and Android platforms. The company is developing a desktop version of the security suite and intend to offer this version as a new way for PC users to protect themselves while online. Comcast believes that the platform will help keep consumers safe from hacking attempts, malware, and other forms of cybercrime.
Reliance on mobile technology breeds new concerns for security
Mobile security is becoming more of a problem as people begin to rely more heavily on their mobile devices. In the early years of mobile technology, mobile phones where very limited in the amount of information they contained. Now, however, many people pour their entire lives into their mobile devices, making them valuable targets for malicious parties that may benefit through the use of this information. Comcast is one among several companies that is working to improve the access consumers have to comprehensive mobile security solutions.
