Category: Tablet Commerce

About rugged tablet

A rugged tablet is a mobile computing device that is larger than in the size of a smartphone or a phablet and smaller than in the size of a laptop. This tablet is designed in such a way that it can withstand harsh environmental factors such as dust, rain, cold, and high temperature. Its screen size is more than 7 inches, and it offers greater mobility compared to a normal laptop. Rugged tablets have a long battery life of up to or more than 10 hours and are lightweight.

Global rugged tablets market to grow at a CAGR of 14.9% in terms of revenue during the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the global rugged tablets market for the period 2014-2019. The report considers revenue generated from the sales of rugged tablets.

However, the report does not consider the following to estimate the market size:
• Aftermarket sales of rugged tablets
• Sales of extra accessories and peripherals for rugged tablets

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The report includes the segmentation of the market based on type and end-user. In addition, it also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

Global Rugged Tablets Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of global rugged tablets market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key geographies
• Americas
• APAC
• EMEA

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Key vendors
• DT Research
• Getac
• Panasonic
• Xplore

Other prominent vendors
• Mobile Demand
• DRS Technology

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Key market driver
• Changing consumer usage pattern
• For a full, detailed list, view our report

Key market challenge
• High cost of rugged tablets
• For a full, detailed list, view our report

Key market trend
• Growing interest on android devices
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Legacy brands face struggles that newer companies don’t seem to have to deal with.

Companies built in a more digital age seem to be making the transition to a smartphone-based economy with much greater ease than legacy retailers that have a long history that hasn’t had anything to do with mobile marketing.

Macy’s was one of the companies that has a long history but that has managed to keep up with mobile tech.

According to marketing exec Serena Potter from Macy’s, the company has observed a rapid migration of customers from their desktop computers over to smartphones. That said, despite the fact that the company has a long history in brick and mortar and e-commerce, it realized that it would be vital to place a considerable focus on m-commerce and mobile marketing if it wanted to keep up with the expectations of customers. That said, while she explained that “It wasn’t an obstacle for us as much as it was a steep learning curve.” She added that “You didn’t know what you didn’t know.”

There is a great deal more than the technology that must be mastered in order to implement successful mobile marketing.

What traditional retailers are discovering as they attempt to implement mobile advertising strategies is that they can’t simply stick to the same concepts that have been successful throughout their history. Using smartphones as a marketing channel is not simply a matter of running the same types of ads on a smaller screen. Instead, there is a great deal that needs to be re-learned in terms of apps, the mobile web, loyalty programs, data collection and metrics to understand which campaigns have – and have not – been successful.

These same challenges are not quite as powerful among retailers that have been created more recently, with a mobile-first mindset already in place, said Potter. She explained that Macy’s had been focusing on desktop optimization for many years and had mastered that channel. It became highly predictable. However, with mobile marketing, “you have customers accessing different information, with different intent. A lot of research and a lot of discovery is happening and it’s all on the go,” she said.