Category: Social Media Marketing

Mobile social media marketing on Facebook could boost Google search results

The massive search engine is now allowed to crawl public posts and data of some of the network’s members.

Facebook is now permitting the Google search engine crawlers to work their way through some of the public data of its members so that the indexing could lead searchers directly to the source, in a move that could considerably change the face of social media marketing.

This appears to be an opportunity that could be advantageous to both Facebook and Google, but marketers as well.

Now that the announcement has been made, many marketers are already starting to look at ways in which their social media marketing can have a more direct impact on their search engine optimization (SEO) strategies. Google searches conducted over Android-based smartphones will start to display public Facebook information such as Pages, profiles, Groups and Events. Should the user click a given Facebook link from among the results, they will be directed to the specific source on the page within the Facebook app.

This new social media marketing opportunity is being created through Google’s strategy to add search to apps.

Social Media Marketing - Google Search ResultsAccording to the Wall Street Journal, which was a first source to actually announce this mobile marketing news, “Google is making inroads in confronting a big challenge – searching inside apps.” This agreement between the two tech giants also suggests that the execs from the top social network are now discovering that sending searchers into their social media platform directly from search engine results presents a range of possibilities.

On the side of Google, it provides users with an even greater incentive to choose that company’s search features as opposed to opting for one of the alternatives, such as Bing. On the side of Facebook, more traffic will be driven to the platform because users who are searching for information will be exposed to links to the social network on a much more regular basis.

From the side of users, particularly in terms of brands with pages and groups, it will be interesting to see how this change will impact their social media marketing strategies and what they do to ensure they achieve the top possible spot for their desired keywords and phrases.

Twitter tries to give itself a social media marketing boost with heart

The “favorites” that had previously been represented by a star icon are now heart shaped “likes”

Twitter has been undergoing a number of changes – some larger than other – in order to boost its social media marketing and user growth that has been waning over the last while, and its latest effort has been a cosmetic one.

The little yellow star that was once meant for favorites has been changed into a little red heart for likes.

According to Twitter, itself, the reason it made the change was that the star icon was potentially leading to confusion among its users. However, the heart icon is more universally recognized around the globe as indicative of something that you like or love. However, this change has not necessarily been generating a tremendous number of heart shaped responses from the actual users of this network and it is unclear as to what impact it will have on social media marketing on that platform.

The hope is that tweeting and social media marketing will occur with less confusion using hearts and likes.

Social Media Marketing - Twitter Changes Stars to HeartsMany people have been complaining that it wasn’t the star but the change that has been the most confusing. The reason is that they felt the star was unique to Twitter and that users were able to figure out what it was for and when to use it. However, the heart is found all over other social media platforms and is used for different purposes. For example, it is an emoticon/emoji in Facebook and Instagram. By changing to the heart, some users have complained that Twitter is reducing its uniqueness.

Twitter, as a whole, can be rather intimidating for a brand new user. The entire concept often feels mysterious to a person who is only just beginning. However, it usually doesn’t take long to figure out and it is hardly something that requires vast tech degrees, say users who have tweeted their frustration about the change. That said, they pointed out that among all the features in Twitter and its social media marketing that can be considered the most confusing, the little star for “favorites” was hardly the greatest offender.