Category: Social Media Marketing

The Facebook like button is being joined by more expressive options

Alternatives to the original are including sad, love, and angry to help users express themselves.

The like button on Facebook is an iconic part of online culture, but it is not without its limitations in allowing people who are using the social network to be able to properly express what they think.

For this reason, Facebook has been researching and testing alternatives to that option for quite some time.

Now, in about a half dozen countries, options beyond the like button have been tested out, in order to give users more options to more accurately say what they want to express. Among those options will be “angry”, “haha” as well as three others. They will first become available to the United States as well as the rest of the globe. That said, it’s important to note that it will not change the traditional option to “like” something someone has shared.

The new feature being added beyond the like button will be the Facebook “Reactions”.

Facebook Makes Change to Like ButtonThe reason is that there are many circumstances in which people would like to be able to provide a different kind of reaction or support, in which the word “like” simply does not seem appropriate. For example, if someone has announced that they’ve lost a loved one or a pet has run away, clicking the thumbs up symbol can feel like an unpleasant thing to do, even if the intention is to show support at such a difficult time.

Similarly, when someone shares a story about being wronged by someone else, you may want to show that you’ve read their post and you’re on their side, but clicking “like” just isn’t a direct reflection of what is actually being expressed.

Therefore, there is now an option rolling out that allows the like button to be held (or to have the mouse held over it) for a second or two, in order to open up the new Reactions alternatives, such as sad, angry, wow, haha, and love. This, according to the product design director at Facebook, Julie Zhuo, will make it possible to let users gain “greater control over their expressivity.”

Mobile ad placements reach into more space with the Facebook Audience Network

The social network is currently testing out advertisements placed on mobile web pages for a considerable expansion.

The largest social network in the world is using its Facebook Audience Network (FAN) in order to test new mobile ad placements on smartphone friendly web pages according to recent reports issued by AdExchanger.

The initial reports of this new mobile marketing effort has said that the placements are being made with almost 10 publishers.

Prior to this recent mobile ad placement strategy, FAN had been used for placing advertisements in smartphone apps. In the last quarter of 2015, there was a reported $1 billion run rate achieved by FAN. Therefore, by adding mobile web pages on top of the placements that are already being added to apps, there could be a considerable opportunity for Facebook and advertisers, alike.

Among the firms to test out the new mobile ad placements is the social publisher called Diply.

Moible Ad - FacebookThat publisher is testing out the mobile marketing strategy in a closed beta test. This was confirmed officially by Facebook by way of the AdExchanter report. This latest step in mobile advertised is believed to be the most recent move that Facebook is taking in order to provide advertisers and marketers with an alternative to using AdSense through Google.

By heading in this direction, it means that Facebook’s FAN will gain access to a full new range of publishers that are looking for new opportunities in mobile marketing. This could potentially present a threat to the market share held by smartphone ad network operators that have already established themselves such as Apple, Google, and Millennial Media (owned by AOL).

FAN was first launched two years ago when Facebook acquired LiveRail. Last year, it was upgraded in order to be able to include native video, greatly changing the nature and scope of this advertising path.

As FAN starts to make its first mobile ad steps into the smartphone optimized web, it has also been speculated that Facebook could start to shake up the current situation in desktop media, as AdSense is currently very established there as the leader but where alternatives have been attempting to chip away at that vast advertising share.