Category: Social Media Marketing

Facebook Messenger now offers conversations through barcodes like QR codes

The social media giant is now offering new options to help users to be able to connect more conveniently.

Facebook Messenger may not be the most popular mobile messaging application, but it isn’t all that far behind WhatsApp and it has now introduced additional features, including barcodes comparable to QR codes, which are meant to help people to better communicate with their friends and family members…and businesses and brands.

There usage of the mobile app has never been larger, as 900 million people use it every month.

That data is according to Mark Zuckerberg, himself. These days, people use the social network for a great deal more than just posting food pics and cranking about what has happened to them. It has become a very important business tool. It is specifically for this reason that many of the new features such as QR codes have been added to the application. It will make it much easier for businesses to converse with their customers and for people to investigate and communicate with the brands they like.

Among those features are barcodes similar to QR codes, as well as Messenger Links for faster conversation launching.

QR Codes - FacebookThe barcodes are actually being called Messenger Codes, although they look just like a redesigned version of a quick response code. On the other hand, the links are just as self-explanatory, as they come in the form of a regular URL that can be tapped in order to begin a conversation over Facebook Messenger. The URLs are designed in the form of m.me/username and are essentially an extension of the traditional vanity URL.

The Messenger Codes appear to be regular QRcodes but that have undergone a facelift. They can be scanned using the camera of a smartphone or tablet and function as a shortcut into a conversation through the mobile app, instead of having to manually enter any identification info.

Zuckerberg described this take on QR codes by saying that “Messenger Codes let you just pull out your phone and scan someone else’s code — it’s the new circular pattern surrounding their profile photo in Messenger settings. Messenger then starts a conversation with them. No more misspelled names or mistyped phone numbers.”

Mobile marketing strategies are lacking among many advertisers

A recent study conducted by Forrester revealed that this is the case despite knowing how important these campaigns are.

Though marketers are well aware of the importance of mobile marketing as a part of their overall strategy, only a small minority actually integrate this channel into their overall advertising mix, says Forrester.

In fact, in the research results, it showed that only 13 percent of marketers have strategically integrated mobile.

Because the mobile marketing strategies appear to be established in a way that leaves out a component that the marketers acknowledge as being highly important, it doesn’t come as much of a shock that Forrester reported that only 27 percent of marketers stated that their return on investment (ROI) for their campaigns was profitable. Equally, a massive 67 percent said they were unable to measure the ROI of their advertising.

Only 20 percent of the participants in this study said they had the budget they would require for mobile marketing initiatives.

Mobile Marketing - Research Most of the marketers who took part in the survey claimed that the resources they had available to them for focusing on mobile advertising were quite limited. Moreover, only 10 percent felt that their companies would be considered to be mobile savvy.

Many marketing firms supplement their capabilities for internal development. The Forrester research revealed that over half – 56 percent – were working with a number of other partners who could support the integration of mobile initiatives. These partners included everything from specialty vendors to agencies and platform providers.

The outcome has been that marketers are still trying to learn the ropes when it comes to how to use mobile marketing techniques, how they work, how they should be implemented and how their successes can be measured. With a lack of in-market mobile programs from which to learn and hone their skills, marketers are trapped in a trial and error phase and are incapable of demonstrating the level of expertise that would be necessary to lure execs, said the research. The report explained that marketers will need to create a solid business case and set aside an appropriate mobile budget to suit the current opportunity available.