Category: Social Media Marketing

Though many are always trying, there are some stars that have managed to stand out above the rest.

Although virtually nonexistent a decade ago, social media marketing now plays a vital role in overall campaigns for movies and television, and when it comes to success over this unique channel, some celebrities have managed to make a far greater impact than the rest.

Among the leaders in this race are two late night talk show hosts named Jimmy.

The first is Jimmy Fallon and the second is Jimmy Kimmel. Those celebrities have found themselves in a continual race to generate the most popular social media marketing videos, posts, and other campaign elements. This helps them to encourage a larger number of viewers to pay attention to their own shows. While they’re at it, the battle between them has become quite intense.

Beyond them, other celebrities and their teams are using social media marketing to drive brand awareness.

These stars aren’t just on their own, posting at random. Many of them have complete sophisticated teams of experts that have a thorough understanding of the ways in which to draw viewers and build a brand online. Among those that are making the largest splash, at the moment, is Vin Diesel, who is currently at the top of the social world, particularly because of the Facebook presence that he has developed.

According to data released by RelishMix.com based on the number of official Facebook fans, this month, Vin Diesel has the most, with 72.3 million, with Will Smith in second place at 65.7 million. Selena Gomez has 58.1 likes from fans while Jackie Chan isn’t far behind at 55.7 million. Adam Sandler has been holding strong at 50.7 million and Megan Fox has 49.1 million. Farther down, Justin Timberlake has 34.9 million, Jennifer Lopez has 34.3 million, Taylor Lautner has 31.2 million, and Dwayne Johnson (The Rock) stands at 31.1 million.

Interestingly, the leaders on Twitter are not the same, with Justin Timberlake being the most popular with 31.8 followers. Clearly, social media marketing is a serious strategy for celebrities, and while Twitter is playing an important and growing role, Facebook remains the network where the largest number of viewers can be found.

The micro blogging site has announced that it is close to the release of this option.

It has now been revealed that Twitter’s latest initiative in the area of mobile social media marketing will be the release of a new product that will make it possible for app developers to be able to install ads that will help to encourage application downloads.

This format is called an app install ad and its goal is to help to attract more marketers to Twitter.

Specifically, Twitter is seeking to use the mobile social media marketing opportunity to draw marketers from the game and e-commerce industries. Once the ads within mobile Twitter feeds are clicked, the user is redirected to the page of the advertiser within an app store where the application from the ad can be downloaded.

The social network is likely using this mobile social media marketing move to help keep its IPO promises.

At its initial public offering, Twitter had stated that it would be boosting its mobile ad offerings and that is exactly what this step appears to be. Since November, the stock for the company has skyrocketed by 78 percent and analysts are currently predicting that its annual revenue will increase to nearly double, reaching $1.2 billion by the close of this year. This, despite the fact that user growth has been slowing down.

The mobile channel is a central element to the business at Twitter, as it is over mobile devices that the user base is growing at its fastest rate. Furthermore 75 percent of the company’s ad revenue comes from that channel, alone.

Other social networking companies have been highly successful in the use of app install ads. They were introduced in October 2012 by Facebook and by last year they had brought in 245 million downloads. Candy Crush was advertised by King Digital Entertainment over Facebook and that app has now become one of the most popular games for those devices. King has just experienced its own IPO.

Now, Twitter will be using this mobile social media marketing opportunity for its own purposes and it has been testing its app install ads for a number of weeks to ensure that they are functioning as expected.