Category: Social Media Marketing

Recent research has revealed that it is very clear that text advertising is dominant within this category.

As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.

The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.

For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).

This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.

The TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.

It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.

The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.

These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.

The most popular social network is now changing its approach to video in a sizeable way.

Social media marketing at Facebook is changing its angle so that it isn’t just a rival of other networks, but of other forms of media sharing, as well, as it has now placed its focus on an entirely new full screen mobile video experience.

Video is seeing a tremendous growth over mobile and Facebook is clearly gearing up to get in on it.

The idea is to introduce a video experience to the mobile app at a dramatic scale. This will certainly have appeal to those who are interested in using this type of media for social media marketing. It is also a direct reflection on the amount of time that people are spending on their mobile devices when it comes to social networks. At the F8 developer conference, Facebook CEO, Mark Zuckerberg had already indicated that his social network and YouTube would soon be in direct competition with each other.

This new form of social media marketing will change the way that videos are shared on Facebook.

Previously, it was possible to share video on Facebook, but in order to do that for free, it would need to be posted somewhere – most commonly on YouTube – so that a link could then be posted and the video would embed into their timelines, blogs, or websites. However, Facebook now allows users to host videos on the social network and then embed them into their blogs and websites.

Facebook already plays a very important role in video, as statistics from Business Insider have indicated that every day there are 3 billion streams of videos on that site alone. That represents the data even before embedding could move the social network onto other sites, as well. Typically the videos played on Facebook were embedded from YouTube. Now, that will no longer be necessary and it will likely cause things to change quite dramatically in the way that people share their videos.

The potential impact that this can have on social media marketing trends are considerable and it will be interesting to watch the shift in usage.