Mobile Commerce Press

The video streaming service saw a tremendous increase in its smartphone and tablet based revenues.

Throughout the holiday shopping season, Blinkbox – a video streaming service owned by Tesco – experienced a massive increase in its mobile commerce sales, to the point that they were considerably greater than their overall online sales.

The company reports that its sales through smartphones and tablets increased by a massive 674 percent.

That said, including its mobile commerce sales they saw an overall year over year increase in their revenues over the same period ( November 25 through January 5) of 245 percent, when taking all channels into consideration. That said, the increase specifically over mobile devices reflects both effective marketing by the company and rapidly growing interest in these gadgets by consumers, when it comes to consuming streaming video content.

Within the mobile commerce sales category at Blinkbox, it was tablets that truly led the way.

As a result of an impressive mobile marketing plan by the company, the largest growth in sales figures was by far over this channel. That said, it was tablets – including the Hudle devices from Tesco, itself – that truly produced the largest share of results. In the three months that led up to Christmas, the company managed to sell 400,000 of their own tablet devices.

Those tablets are sold preloaded with the Blinkbox app. That mobile marketing strategy was certain to have played an important role not only in the number of sales that occurred over mobile devices as a whole, but particularly over tablets. Clearly it was a highly effective strategy, considering the totals that the company was able to achieve during that period.

During that span of time, a very impressive 65 percent of the mobile commerce sales that came in for the Blinkbox video streaming services originated from devices other than laptop and desktop computers. This includes connected TVs, game consoles, set top boxes, and other types of connected device, in addition to tablets and smartphones, of course. This channel has clearly proven itself for the company and it will be interesting to see what direction it chooses to take in order to encourage this growth to continue.

A recent mobile device study has revealed that these passengers are the most willing to use m-commerce services.

According to the results of a survey that was recently conducted in worldwide airports, the passengers traveling through the Hartsfield-Jackson International Airport in Atlanta are those who are most willing to use mobile apps for travel purposes.

Among the tasks they were willing to complete via smartphone or tablet is ticket purchasing.

The survey was released by aviation technology consulting firm, SITA. It revealed that more than half (51 percent) of passengers in Atlanta had stated that they would be willing to use mobile apps on their devices in order to purchase tickets. This could open up new doors in m-commerce.

Passengers also stated that they would be willing to use the mobile apps for a number of other purposes.

Mobile Apps - Airport In Atlanta, about 65 percent said that they would use their mobile devices for making flight changes. When compared to the global average of 47 percent, this was clearly a great deal higher. Furthermore, among the respondents in Atlanta, 60 percent stated that they would have been willing to use their smartphones and tablets to pay for seat upgrades and other forms of ancillary services. On the other hand, the global average willing to do the same was only 39 percent.

This represents a massive increase over the results that were brought in during the same survey last year. At that time, only 35 percent of Atlanta passengers said that they would be willing to use their gadgets for these purposes. This information is likely to be interesting to mobile app development companies as well as in the creation of future forms of mobile marketing strategy.

This latest annual survey was the eighth SITA/AIR Transport World Passenger IT Trends Survey. It was conducted with a participation of 2,489 passengers from 70 countries, who made their way through six of the busiest airport hubs around the world. They answered questions and gave their opinions regarding several digital and mobile apps usage topics. Aside from Atlanta, the airports also included Beijing Capital International, Abu Dhabi International, Frankfurt International, Chhatrapati Shivaji International (Mumbai), and GRU Sao Paulo International.

Latest

Mobile commerce sales boom at Blinkbox