Latest

Mobile commerce records reached at Shop Direct

The holiday and Christmas shopping season left the company’s previous accomplishments in the dust.

Shop Direct has recently revealed that is was one of the many online retailers that experienced a massive mobile commerce success over the last holiday shopping season, as its Very.co.uk and Littlewoods.com websites saw considerable surges in searches and purchases from smartphones and tablets.

This is being seen as further evidence that British shoppers are accepting mcommerce on a growing basis.

The trading update from Shop Direct said that its mobile commerce sales saw an increase by 64 percent over the six weeks that led up to December 27. Chief executive of the company, Alex Baldock, said that sales over smartphones and tablets had “exploded” in the weeks and days that led up to Christmas.

Overall, mobile commerce makes up 43 percent of the total online sales at Shop Direct’s sites.

mobile commerce record earningsBaldock also added that “By 2015, we expect every transaction to involve a mobile device at some point in the customer journey.” He stated that it is difficult to exaggerate the importance of this online shopping trend, and “we mean to stay on top of it.”

Shop Direct is a company that is owned by Sir David and Sir Frederick Barclay. They are also the owners of the massive Telegraph Media Group. They have revealed that they will be making a tremendous investment of £100 million toward the mobile development and digital business. A prime focus within this effort will be on personalizing their site, email marketing and digital applications.

During that same six week period, the company reported that their overall sales increased by 5 percent. This is an acceleration in its growth when compared to what it had been experiencing over the entire second half of the year, which was at 1percent.

There were a number of contributing factors to this growth, including the performance over mobile commerce, as well as the newer brands of the company, isme.com and Very.co.uk, which experienced a considerable sales increase of 27 percent. One interesting point was that in the weeks before Christmas, the company was selling one onesie every 35 seconds.

Augmented reality games think outside the box

PlayStation Vita now has an AR experience called “Open Me!”

PlaysStation Vita has now joined the consoles that are offering augmented reality games to their players, allowing the device camera to make it appear as though virtual elements are functioning within the real world.

This use of AR technology has already proven to be successful in the launch of the Nintendo 3DS.

Now, Open Me! is an augmented reality game that is available on PlayStation Vita and is being seen as one of the best attempts to show that using AR tech can give consumers and gamers a “good time.” This experience involves a number of different locked box puzzles, each of which has been rendered in 3D.

This augmented reality game uses an AR marker card to establish the position of the box in front of the player.

augmented reality games puzzle boxUsing the marker card lets the player use the Vita mobile device to be able to examine the puzzle box from any angle he or she would like. The purpose is to be able to identify the switch, button, or combination of those two things, which will allow the box to open. The earliest puzzles are the simplest, to allow the user to become used to the concept.

Once the basics have been learned, the designs of the puzzle boxes become increasingly complex. Among the options are certain examples that force the player to “think outside the box”, such as a cuckoo clock that requires the user to catch onto the fact that he or she must set the time on the clock to match that in the real world in order to open it correctly.

That said, there are also some puzzles that aren’t quite taking full advantage of what an augmented reality game has to offer, in that the controls of the game are not quite up to the precision level that is required in order to be able to complete the puzzle. Beyond that, there are certain boxes that need two Vita players to work together on a shared puzzle to be able to open them up – which is great as long as the user knows someone else with the same device and skill level.