The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.

Shopgate successfully acquires MagCorp, gaining access to Magento

Shopgate, a prominent mobile commerce platform, has announced the completion of its first acquisition. The company has successfully acquired MagCorp, developers of the open source e-commerce platform Magento. The platform has become quite popular among merchants looking to engage consumers more effectively. With its acquisition of MagCorp, Shopgate will gain access to the company’s talent and current line of products, including the Magento platform, which may help Shopgate expand its presence in the mobile commerce field.

Mobile shopping is becoming a priority for retailers

Mobile shopping is becoming quite popular throughout the world. Consumers are beginning to use their smartphones and tablets to purchase products online rather than shop from home on their computers. As consumers become more mobile, retailers must adapt or risk becoming irrelevant to a new generation of shoppers. As such, merchants have been turning to companies like Shopgate and MagCorp to find the tools they need to participate in mobile commerce more effectively, thereby increasing consumer engagement.

Shopgate continues to show promising progress in the mobile field as retailers look to engage a new generation of consumer

Shopgate allows merchants to build their own mobile store fronts. This is not a unique service, but Shopgate claims that it beats out the competition through its integration of popular web-based e-commerce platforms, like Magento. Using Shopgate, merchants can quickly establish a mobile presence that is ready to handle mobile shoppers. Using services such as Magento makes Shopgate’s appeal stronger as such service streamline the mobile commerce process for merchants.

Acquisition of MagCorp may help bost Shopgate’s presence in the competitive mobile commerce space

Shopgate has plans to expand the adoption of Magento. The company will promote the Magento platform among existing and potential clients in order to further its presence in the mobile commerce field. Shopgate currently represents more than 5,200 online shops and some 4,200 native shopping applications for iOS and Android platforms. As Magento becomes further integrated with Shopgate, the company expects that its mobile ventures will continue to attract strong attention from retailers looking to engage in mobile commerce more aggressively.