Category: Mobile Payments

MasterCard unveils program to make mobile payments device out of any consumer gadgets

This will make it possible for devices, wearable technology and accessories to be used to pay for purchases.

MasterCard has now introduced a new program that has been designed to bring the brand’s mobile payments to a broader spectrum of different types of electronic consumer products.

These include wearables, fashion, automotive, and a range of other categories that haven’t yet been invented.

The program is meant to make it possible for mobile payments to use whatever gadget or device is most convenient for them, so that they can complete mobile payments using the highest available level of security. The launch of the program has come with a number of big name participants that include General Motors, as well as celebrity designer Adam Selman, as well as the Ringly smart jewelry company and the wearable technology firm, Nymi, in addition to the TrackR Bluetooth locator brand. These are only some of the names that have already joined in to take part in the program through their products.

The Money 20/20 conference in Las Vegas played host to the original display of the mobile payments prototypes.

MasterCard Mobile Payments for Diverse GadgetsThis step forward in payment technology and hyper-connectivity is a large one for the Internet of Things (IoT). This will help to make it possible for practically every device used by consumers – from major appliances to vehicles and wearables – to be linked by way of the internet. This will completely revolutionize the way consumers interact and the way they complete various transactions.

Cisco has predicted that by the year 2020, there will be 50 billion connected devices. MasterCard is clearly hoping to play a major part in this technological advancement as it establishes this mobile payments program as a foundation of the IoT. The program, itself, is designed to be an additional branch from the MasterCard Digital Enablement Service (MDES) as well as its Digital Enablement Express program (also known as simply “Express”). By bringing MDES and Express together, it would mean that virtually any kind of device could be securely payment-enabled and linked to a MasterCard account so that it can be used to complete transactions to purchase products and services.

Mobile commerce is becoming a force to be reckoned with

Retailers cannot ignore mobile commerce any longer, as more consumers use their devices to shop online

Mobile commerce has become a powerful force throughout the world and may now be something that retailers can no longer ignore. Retail e-commerce has been on the rise for some time, and more consumers are beginning to use their mobile devices to shop online and purchase products. Numerous merchants have reported a significant rise in their mobile traffic over recent years, with spikes in this traffic occurring between November and December, as consumers do their holiday shopping.

Many consumers are expected to use their mobile devices to shop for products during the holiday season

According to a recent report from eMarketer, retail e-commerce is expected to see a surge during this year’s holiday season. The report estimates that online sales will reach $79.4 billion this year, an increase of more than 13% from what was recorded in 2014’s holiday season. Mobile commerce is expected to play a role in this growth in sales, as more consumers will be using their smartphones and tablets to make purchases. These devices also allow shoppers to avoid large crowds, which would otherwise slow their shopping experience.

Mobile commerce sales are expected to spike by 32% over what they were last year

Mobile Commerce - Holiday ShoppingThis year, eMarketer expects that mobile commerce sales will jump by 32%. Mobile devices now have larger screens, which improve the shopping experience. The convenience of mobile commerce has also proven to be an attractive concept for many consumers. Mobile shoppers are expected to use their devices to research products and find special deals, which can help them save money on their holiday purchases.

Consumers prefer to use mobile apps over web browsers when shopping from a mobile device

Consumers are becoming more accustomed to mobile commerce as a whole. A recent survey from PayPal found that 47% of those that have used their mobile devices to shop online prefer doing so in applications rather than through a web browser. Apps appear to streamline the mobile shopping experience, making it easier for consumers to find and purchase products that they may be interested in.