Category: Mobile Payments

Mobile payments using HCE tested in New Zealand by Westpac

The Australian bank is the first bank in New Zealand to try out Host Card Emulation (HCE) m-payments.

According to Westpac, it is utilizing Carta Worldwide’s HCE technology for its three month NFC-enabled mobile payments trial in New Zealand, and the payments systems is compatible exclusively with Android smartphones equipped with the most recent software updates.

Westpac hopes to launch a digital wallet in the country.

Shane Howell, the chief product officer of Westpac said that the trial is the initial steps toward a fully digital wallet in the country and that they expect their mobile wallet will be available to customers in early 2015.

Howell stated that “We already use our smartphones to organize so many aspects of our lives, so using them to make payments is just a natural extension of this.” He added that the three month test is only the “first of four key components we are looking to develop that will make up a digital wallet for Westpac customers.”

He explained that there are additional components that the financial institution is considering incorporating into its digital wallet, such as loyalty programs and public transit transport cards. It is even considering a form of ID, such as a driver’s license. Howell said that what Westpac is working toward achieving is a “true digital wallet experience” that is easy for customers to use and that is safe.

Mobile payments security is an essential feature of the digital wallet.

Westpac developed the mobile wallet in a partnership it made with Carta Worldwide, a company known for global payments innovation. The Australian bank has said that for its digital wallet, security is key.

Rui Mendes, Carta’s chief technology officer said that with Carta’s advanced and layered security, every single mobile transaction that is made is protected. HCE allows for secure mobile transactions that are compatible with contactless terminals. The company’s cloud-based solution is equally as secure as using plastic cards because of its data security advancements and its app features, such as mobile PIN.

The three month mobile payments trial involves a selection of 40 Westpac customers and employees across New Zealand.

Amazon continues showing interest in mobile commerce

Company’s new smartphone may help it better understand the mobile space

As one of the world’s leading digital retailers, Amazon is highly interested in seeing where the e-commerce space is heading. The company has been spending time investigating trends that have emerged in the commerce space, hoping to determine the evolution of commerce and how people are shopping for and purchasing products. Amazon has seen the commerce become more mobile-centric, and this is one of the reasons behind the company’s development of its Fire smartphone.

Amazon Fire will provide more insight into a new era of digital commerce

Amazon unveiled its Fire mobile device earlier this year. The smartphone includes a variety of features, many of which are actually meant to promote mobile commerce and make shopping from a mobile platform easier for consumers. The mobile device is meant to serve as Amazon’s way of understanding how important mobile commerce is becoming to consumers and whether or not it is a simple trend or the way of the future in digital retail.

Amazon is losing money, but is investing heavily in a promising future

Mobile Commerce - AmazonAmazon has announced that it has managed to lose $126 million during the second quarter of this year, but the company’s sales grew by a staggering 23% during the same period, reaching $19.3 billion. Mobile commerce played a major role in higher sales. Amazon is not troubled by its losses, however, because it is investing heavily in the future of commerce through its Fire smartphone and various other ventures.

Mobile commerce is beginning to shape the future of the retail industry

Mobile commerce is becoming a very powerful trend that is dictating the course of the retail industry. Many companies are rushing to engage mobile consumers through new commerce platforms and services, hoping to make a lasting impression on a demographic that is notoriously fickle. Amazon is no different, but the company has been able to leverage its massive following to find significant success in the mobile commerce field. The Amazon Fire smartphone may further establish the company as a major player in the mobile space and a rival to companies like Apple and Samsung.