Category: Mobile Payments

Report highlights the recent successes of the mobile shopping space and e-commerce

Internet Retailer has released a new report concerning mobile and e-commerce throughout the world. The global e-commerce market is growing at a rapid pace as smartphone adoption accelerates. More people are using their mobile devices in their daily lives and this is putting more focus on mobile shopping. Using a smartphone to shop online or at a physical store is becoming easier and new mobile commerce services are proving to be rewarding for consumers that use them.

21% of all e-commerce sales come from mobile devices

The report from Internet Retailer shows that mobile now accounts for 21% of all e-commerce sales. The report expects that mobile commerce will generate some $84 billion globally by the end of this year. Conventional online shopping from a desktop computer still accounts for the majority of e-commerce activity, but this is beginning to change as more consumers show favor for shopping from their mobile devices.

Mobile websites are favored over applications by mobile shoppers

The report anticipates that 42% of mobile sales will come from applications while 58% will come from mobile websites. Apps are often seen as useful mobile commerce tools, but websites designed to cater to a mobile audience have a greater impact in the e-commerce space. The quality of these sites can determine whether or not a purchase is finalized and can influence a consumer’s interest in mobile shopping. A poorly designed website could drive people away from mobile commerce relatively easily.

Security is becoming less of a problematic issue for the mobile world

Mobile commerce has been finding more success recently as certain security concerns have been laid to rest. When it comes to shopping online, consumers often worry about the security of their financial information. Many mobile commerce platforms of the past few years have lacked sufficient security measures that could protect this information and retailers found it difficult to keep this information secure as well. As the sector continues to mature, retailers are finding better security solutions, ensuring that consumer information is kept safe.

GCB Bank has now become the latest to join with goSwiff for smartphone friendly point of sale services.

Global mobile payments innovator, goSwiff, has now partnered up with GCB Bank Ltd., bringing the total number of bank clients to fifty and giving more locations the opportunity to complete transactions at a point of sale through smartphones.

This will provide merchants and consumers with a new shopping opportunity at the checkout counter.

Equally, Simone Ranucci Brandimarte, the chief executive officer of the Singapore-based goSwiff, unveiled an entirely new business strategy for the global operations of the company. This addition of GCB Bank is the latest in a long and growing list of bank clients that have joined with the company in order to be able to offer mobile payments services to their merchant clients, within emerging markets.

Therefore, GCB Bank will be able to offer mobile payments services to its Ghana merchant customers.

The bank is the largest indigenous commercial bank in Ghana. According to the goSwiff chief strategy officer and President CEMEA, Erik Holst-Roness, GCB “leads the way in innovation with new banking technology. This is a bank with a strong commitment to customer service and the determination to make a change in the way their clients go about banking.”

The CEO of the bank, Simon Dornoo explained that he feels that the addition of the mobile point of sale system from goSwiff was a “natural choice” for them. He has observed the size of the company’s global experience and feels that by adding it to the options available to merchants, they will be able to enhance their “presence in the payment markets in Africa.”

Dornoo stated that the bank had been seeking a complete solution that would allow them to be able to develop this type of technology based service. They decided on goSwiff as the partner that they needed in order to be able to launch this type of smartphone payments option to their Ghanaian customers.

Mobile payments is a market that is taking off at an explosive rate in Africa, as it provides the ability to bring services to people who were previously completely unbanked.