Consumers are showing concern for the security and capabilities of mobile payments services
Mobile payments are growing quickly, but consumers are still not convinced that new payment technology will take hold. According to a new survey from Trustev, many consumers are still concerned about the security issues that exist in the mobile payments space and they are not certain that using a payment platform is in their best interests. As such, many have been slow to embrace mobile payments platforms, even if these platforms offer secure and convenient services.
Survey shows 1 in 50 iPhone 6 owners use Apple Pay regularly
according to the survey from Trustev, only one in 50 of the people that own an iPhone 6 actually make use of Apple Pay, Apple’s new mobile payments service, on a regular basis. The platform was released late last year and has managed to find some traction with consumers, but it has yet to become a commercial success. One of the reasons consumers are not showing aggressive interest in mobile payments may be a confidence issue.
Lack of confidence in mobile payments services is leading to low adoption among consumers
In the past, companies releasing new payments services have shown relatively little confidence in these services, which has had a significant impact on consumer adoption. Consumers have expressed concerns over modern payment services as well and this lack of confidence may be making mobile payments, as a whole, unattractive to consumers. Security is another issue that mobile payments faces, and security concerns are beginning to drive consumers away from new payment services.
Payment fraud is a major issue that organizations in the mobile payments field must worry about
Payment fraud is becoming a major concern for those involved in the mobile payments space. According to Chargeback911, payment fraud caused approximately $32 billion in financial damage in the United States in 2014. This is a 38% increase over the damage it had caused in 2013. Fraudulent payments are not restricted to the conventional commerce place, of course, and the mobile payments sector also faces the danger that fraud represents.
Mobile commerce represents a $3 billion business and more consumers are beginning to use their devices to shop online rather than visit physical stores. According to GFK, a market research firm based in Germany, more than 4.5 million smartphones were sold in Turkey during the first five months of this year. By the end of the year, more than 11 million smartphones are expected to be sold throughout the country. Many consumers believe that 