Maxymiser is to be purchased in order to take in its service that gives greater personalization abilities to marketers.
Oracle Corp. will now be adding the Maxymiser Ltd. mobile marketing services company to its latest acquisitions, making it possible to take in the service which gives marketers the ability to target customers and personalize what they see whether they are viewing it on the mobile web or in an app.
The startup is known for its powerful cloud-based software that has been designed to enhance mobile advertising and promotion.
As of the writing of this article, the specific terms of the acquisition of the mobile marketing services company have not yet been disclosed. What is known about it is that Maxymiser was originally created back in 2006. It managed to successfully raise investor capital through a number of powerful sources, such as Scottish Enterprises, Pentech Ventures, and Investor Growth Capital. This, according to the records at Dow Jones VentureWire.
Oracle will soon own the service that lets mobile marketing firms test, target, and personalize what is seen by customers.
The service is unique in that it can give marketers the ability to carefully and accurately target the content that is seen by a customer when visiting a webpage on the mobile web, or when using a smartphone app. In this way, that content can be carefully designed in order to be the most appealing and relevant to the specific individual who will actually be viewing it. According to Oracle, this mobile technology is going to be added to its Oracle Marketing Cloud.
From among the original three founders of Maxymiser that had been with the company when it was created in 2006, only one remains. That man, Mark Simpson, will be joining Oracle, say the initial reports of the acquisition. That said, he won’t be the only one from Maxymiser that will be sticking around. The CEO of the company, Tim Brown, as well as about 400 of its employees will also be joining the Oracle team.
A statement from the official Oracle website has explained that the cloud-based mobile marketing software can be highly effective in boosting both engagement and revenue from a campaign.
Taplytics, an innovator in mobile optimization, is one of the first companies to achieve the Amazon Web Services (AWS) Partner Network (APN) Mobile Competency.
Taplytics achieved the APN Mobile Competency based on its platform’s technical proficiency, and its proven success helping customers move smarter and faster in today’s highly competitive mobile app marketplace.
Run on Amazon Elastic Compute Cloud (Amazon EC2), Taplytics’ platform is unique in the way it tightly integrates mobile A/B testing, personalized push notifications and results-driven analytics to optimize all aspects of a user’s mobile experience. It provides retailers and other businesses with the tools they need to engage users from the moment they download an app, re-engage them over time and improve their app monetization.
“Winning in the lucrative mobile market demands speed and innovation, and running on AWS, we’re able to quickly process our customers’ mobile data and give them the deep insights and visual editing tools they need to iterate faster and capture a larger slice of the pie,” said Aaron Glazer, CEO of Taplytics. “The new APN Mobile Competency designation not only reinforces what we’re doing with our current customers, but also tells others that we have the proven knowledge and tools to help them succeed.”
The APN Mobile Competency is designed to provide AWS customers with top-quality APN partners with deep experience working with developers and mobile-first businesses to help them build, test, analyze and monitor their mobile apps. APN Partners who’ve attained the APN Mobile Competency offer a variety of validated services, software and solutions on the AWS Cloud.
About Taplytics
Taplytics is the leader in mobile optimization, empowering those creating the world’s best apps to optimize their apps and push notifications quickly and easily. Its deeply integrated set of A/B testing and push notification tools enable the entire app team to work together and deliver great experiences to their customers. With Taplytics, marketers, developers and product managers have the tools they need to optimize the mobile experience and maximize the lifetime value of their customers. Taplytics is based in San Francisco, and can be found online at http://www.taplytics.com or on Twitter at @taplytics.
