Category: Mobile Marketing

This will be the result of a new partnership into which the NHL team has recently entered for this purpose.

The Pittsburgh Penguins NHL team has now entered into a new partnership with Rover, a proximity marketing firm that will be using iBeacon technology to help to enhance the experience for fans.

The idea is to use the geolocation technology in conjunction with the use of the Rover proximity platform.

There is already existing iBeacon tech installed at the stadium and by bringing this together with the proximity platform at Rover, it will become possible to create a beacon-triggered experience for fans. This will send them content that is location specific by way of the Penguins app. Fans who have the app on their smartphones will be able to access exclusive content when they attend games at the CONSOL Energy Center during the length of the 2015 to 2016 season.

As soon as fans with the mobile app step into the arena, the iBeacons will provide an “at the game experience.”

Once fans are in the arena, the beacon-triggered content is released, greeting the device users with special content. Once they reach the Mario Lemieux statue, an interactive experience is launched and they are provided with various types of discounts and offers for concessions.

According to Erik Watts, the senior director of technology for the Penguins, “We are excited to partner with Rover. Rover makes it easy for us to deliver relevant content to fans, and provides us with a platform to which we can have input and help develop an experience that is exciting and engaging for our fans and corporate partners.” While they started to successfully use the geolocation technology beacons for the 2014-2015 season, this year they are hoping to be able to “take it to the next level,” with the added advantage provided by Rover.

Rover CEO, John Coombs explained that the company is hoping to eliminate the complexity that is associated with the use of iBeacons and location based marketing, and will continue its evolution on making it simpler to take advantage of the power of this tech.

Mobile adoption is driving the growth of the e-commerce market

E-commerce is growing more important to the global market, with the growth of the e-commerce market being driven by the rapid adoption of smartphones and other mobile devices. A new report from OtherLevels, a mobile marketing software developer, has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market. Mobile commerce, in particular, could see significant gains through better marketing techniques.

Report shows that mobile ad spending is on the rise

The report contains data analyzed by Digi-Capital and shows that mobile commerce is expected to become the primary source of mobile revenue for retailers and other businesses by 2017. Consumers applications are expected to generate some $74 billion by 2017, and advertisers are beginning to see these apps as a promising opportunity to engage consumers. The report shows that mobile ad spending will reach $42 billion by 2017. Mobile ads are becoming a very effective way to engage consumers, especially those that would be willing to use their mobile devices to shop for and purchase products online.

Consumers respond better to more engagement

In order for advertisers to effectively engage consumers, they will need to become more adept at timing their campaigns so that they reach those that are in the mood to shop with their mobile devices. OtherLevels examined five test groups, representing certain demographics of mobile shoppers, and found that inconsistent marketing campaigns can inspire disinterest in consumers. The report found that a steady flow of messages from marketers led consumers to use their apps more often and shop at greater frequency. Poorly times messages, however, had the opposite effect.

Mobile marketing continues to prove effective for businesses

Mobile marketing has become a very powerful tool for businesses due to the large number of consumers that have come to rely on their smartphones and tablets to shop online. Better marketing strategies may ensure that businesses have the ability to properly engage mobile consumers, who have shown themselves to be somewhat fickle when it comes to connecting with companies.