Category: Mobile Marketing

Mobile advertising revenue in India takes the lead among Asia Pacific nations

| November 30, 2015

The country is already the fastest growing market for smartphones and is now leading in ad earnings.

India has now become the top APAC (Asia Pacific) market in terms of the speed of growth of smartphone ownership and with that, the country has now risen to the point in which it is also leading in the area of revenues generated through mobile advertising.

This trend is being credited to a considerable change in the country’s online marketplace due to smartphone ownership.

A rapidly growing number of mobile device owners have turned away from their old feature phones and have purchased smartphones in order to be able to take advantage of a whole range of additional features. That said, digital marketing trends in the country are also pushing a rising number of marketers, retailers, entrepreneurs and even filmmaker to look to mobile advertising in order to reach this growing number of consumers who don’t go anywhere without their smartphones.

A new report has shown that in India, the mobile advertising opportunities are rising to an astronomical level.

Mobile Advertising - IndiaThe Mobile Marketing Association (MMA) and Opera Media Works have released the results of their Q3 State of Mobile Advertising research in which they discovered that “In India, 75% mobile users have smartphones. Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones.”

Furthermore, among the smartphone based users of the global mobile ad platform from Opera among s6 countries in the APEC region, it was found that the top operating system among smartphone owners is Android, with a massive 67.1 percent market share of mobile ad impressions.

Dr. VIkas Gulati from Opera Mediaworks Asia explained that in terms of mobile advertising, it is video ads that are truly paving the way for monetization throughout the APAC region. That format is drawing attention, engaging people and is “ultimately converting consumers.” Gulati added that “India leads in over all traffic and the top three categories for ad impressions are Mobile stores and career portals, social networking sites and apps, and sports.”

Mobile social media marketing on Facebook could boost Google search results

| November 23, 2015

The massive search engine is now allowed to crawl public posts and data of some of the network’s members.

Facebook is now permitting the Google search engine crawlers to work their way through some of the public data of its members so that the indexing could lead searchers directly to the source, in a move that could considerably change the face of social media marketing.

This appears to be an opportunity that could be advantageous to both Facebook and Google, but marketers as well.

Now that the announcement has been made, many marketers are already starting to look at ways in which their social media marketing can have a more direct impact on their search engine optimization (SEO) strategies. Google searches conducted over Android-based smartphones will start to display public Facebook information such as Pages, profiles, Groups and Events. Should the user click a given Facebook link from among the results, they will be directed to the specific source on the page within the Facebook app.

This new social media marketing opportunity is being created through Google’s strategy to add search to apps.

Social Media Marketing - Google Search ResultsAccording to the Wall Street Journal, which was a first source to actually announce this mobile marketing news, “Google is making inroads in confronting a big challenge – searching inside apps.” This agreement between the two tech giants also suggests that the execs from the top social network are now discovering that sending searchers into their social media platform directly from search engine results presents a range of possibilities.

On the side of Google, it provides users with an even greater incentive to choose that company’s search features as opposed to opting for one of the alternatives, such as Bing. On the side of Facebook, more traffic will be driven to the platform because users who are searching for information will be exposed to links to the social network on a much more regular basis.

From the side of users, particularly in terms of brands with pages and groups, it will be interesting to see how this change will impact their social media marketing strategies and what they do to ensure they achieve the top possible spot for their desired keywords and phrases.