Category: Mobile Marketing

Android revenues have brought $31 billion to Google

According to recent reports, the tech giant’s profits from that amount were about $22 billion.

An attorney for Oracle has recently released a figure that has shown that Android revenues for Google since its original launch have been an estimated $31 billion, with $22 billion of that amount consisting of profit.

The figures were released by the lawyer as a part of the lawsuit Oracle has filed against Google.

The report on this issue was originally made by Bloomberg. It stated that within the lawsuit, it is claimed that Google has been using the Java software from Oracle in order to generate its mobile operating system and that it has been generating these Android revenues without having paid for the use of the Java software in the first place. The figures quoted by the lawyer had to do with the earnings that had been generated from a range of different mobile services and products.

The Android revenues included everything from app purchases to ads running on the operating system.

Android Revenues Bring Google BillionsThe figures shared by Oracle were based on internal financial documents from Google and included the earnings from app purchases within the Play store and Google supplied ads that were run on the mobile OS. Google was quite displeased with the fact that Oracle had obtained and openly shared those figures that were meant to remain internal.

Google expressed its displeasure in the form of a request that it made for a redacting of the figures from the public transcript of the case. It said that “Google does not publicly allocate revenues or profits to Android separate and apart from Google’s general business.” The request went on to say that “That non-public financial data is highly sensitive, and public disclosure could have significant negative effects on Google’s business.”

As of the writing of this article, the decision as to whether or not the Android revenues and profits would be redacted from the case’s public transcript had not yet been laid down. It is not yet known whether the figures will be allowed to remain or whether they will indeed be blocked from the public eye. What is known is that the media has already taken hold of the figures published by Bloomberg.

Mobile ad placements reach into more space with the Facebook Audience Network

The social network is currently testing out advertisements placed on mobile web pages for a considerable expansion.

The largest social network in the world is using its Facebook Audience Network (FAN) in order to test new mobile ad placements on smartphone friendly web pages according to recent reports issued by AdExchanger.

The initial reports of this new mobile marketing effort has said that the placements are being made with almost 10 publishers.

Prior to this recent mobile ad placement strategy, FAN had been used for placing advertisements in smartphone apps. In the last quarter of 2015, there was a reported $1 billion run rate achieved by FAN. Therefore, by adding mobile web pages on top of the placements that are already being added to apps, there could be a considerable opportunity for Facebook and advertisers, alike.

Among the firms to test out the new mobile ad placements is the social publisher called Diply.

Moible Ad - FacebookThat publisher is testing out the mobile marketing strategy in a closed beta test. This was confirmed officially by Facebook by way of the AdExchanter report. This latest step in mobile advertised is believed to be the most recent move that Facebook is taking in order to provide advertisers and marketers with an alternative to using AdSense through Google.

By heading in this direction, it means that Facebook’s FAN will gain access to a full new range of publishers that are looking for new opportunities in mobile marketing. This could potentially present a threat to the market share held by smartphone ad network operators that have already established themselves such as Apple, Google, and Millennial Media (owned by AOL).

FAN was first launched two years ago when Facebook acquired LiveRail. Last year, it was upgraded in order to be able to include native video, greatly changing the nature and scope of this advertising path.

As FAN starts to make its first mobile ad steps into the smartphone optimized web, it has also been speculated that Facebook could start to shake up the current situation in desktop media, as AdSense is currently very established there as the leader but where alternatives have been attempting to chip away at that vast advertising share.