Category: Mobile Marketing

About Mobile Computer

Mobile computers such as smartphones, tablets, laptops, and notebooks have operating systems that are capable of performing basic functions similar to that of a personal or desktop computer. Mobile computing devices offer location-based services and e-commerce applications when connected to the Internet. Yet, the ability of a mobile computing device to perform different functions depends primarily on its processor speed and memory capacity. Devices such as smartphones and tablets provide the extended function of browsing the Internet on the go, in addition to other computing features.

Global mobile computer market to grow at a CAGR of 4.13% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile computer market for 2016-2020. To calculate the market size in terms of both revenue and shipments, the following devices have been considered:

• Smartphones
• Tablets
• Laptops
• Notebooks

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Global Mobile Computer Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Samsung
• Apple
• HP
• Dell
• Xiaomi
• Lenovo

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Other prominent vendors
• Sony
• Acer
• Asus
• Blackberry
• HTC
• Huawei
• LG
• Microsoft
• Toshiba
• Xiaomi

Market driver
• Rising demand for mobile computers from enterprises
• For a full, detailed list, view our report

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Market challenge
• Intense competition among vendors and segments
• For a full, detailed list, view our report

Market trend
• High acceptance of bring your own device (BYOD) and corporate owned, personally enabled (COPE) strategies
• For a full, detailed list, view our report

Alibaba is finding success despite China’s slowing economy

China’s economy may be slowing down, but that has not stopped Alibaba from seeing impressive gains throughout 2015. During the last quarter of 2015, Alibaba reported a total revenue increase of 32%. The company attributes this growth to the growing number of mobile users in China. Alibaba has been focusing more heavily on mobile commerce in recent years and has managed to find extreme success in this young but rapidly growing sector.

Number of active monthly users has skyrocketed for Alibaba

Alibaba CEO Daniel Zhang has noted that the company has added some 47 million active users on mobile devices. This brings the company’s total active monthly mobile users to 407 million. These people are using mobile shopping apps to purchase goods and services through Tmall and Taobao, two online marketplaces owned by Alibaba. Mobile commerce has proven to be quite lucrative for Aliaba and the company is likely to continue pursuing its efforts in the mobile space for the foreseeable future.

As mobile commerce grows, Alibaba is investing more heavily in effective marketing strategies focused on the mobile sector

Increasing its focus on mobile commerce also means that Alibaba is taking mobile marketing more seriously. With the number of mobile users on the rise, finding ways to effectively engage these consumers is becoming a major priority for several companies. As such, these companies have begun investing more in mobile marketing. Advertisements designed specifically for mobile devices, either on applications or on web browsers, have proven capable of connecting businesses and consumers, fostering more mobile commerce activity.

Mobile marketing is becoming more important for companies that want to engage a mobile audience

Mobile marketing has become a very important aspect of mobile business overall. In China’s slowing economy, people are becoming more cautious about how they spend their money. Consumers have been interacting with advertisements more frequently, however, as they are conducting research into products that they may be interested in. Effective marketing strategies could influence the way consumers spend money, especially in a mobile commerce environment.