Mobile games making a splash in Australia

Mobile games AustraliaAustralian market sees shift due to mobile games

Mobile games have been having a major impact in Australia. The Interactive Games and Entertainment Association (iGEA), leading game industry group based in Australia, has announced that the country’s game industry reported more than $1.16 billion in retail sales last year. Much of these sales were in the realm of mobile games. While mobile games adding momentum to sales in the game industry may not be a surprise, the effect they are having on consoles may mark a major shift in the retail side of the game business.

Console sales on the decline

According to iGEA, the rise of mobile games is having a major impact on consoles. For nearly the entirety of the game industry’s existence, consumers have relied on consoles to play their favorite games. The advent of mobile technology changed that, however, giving consumers the ability to play games from a smart phone or tablet. These devices has made it more convenient for consumers to game, thereby leading them away from consoles and toward mobile games.


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Mobile games expected to see promising growth this year

The iGEA notes that the rise of mobile games has lead to the decline of console sales in Australia. Consumers throughout the country are favoring mobile devices for gaming and digital purchases. Technology analysis firm Telsyte estimates the mobile games sphere to experience 18% growth in 2013, backed from $620 million revenue generated in this sector during 2012. The firm expects that the growing popularity of mobile games will continue to have an impact on console sales well into the future.

Next gen consoles poised to compete with mobile games

A new generation of gaming consoles is on its way. Both Sony and Microsoft have plans to introduce their respective next gen systems this year. Both systems have been hyped aggressively and are highly anticipated among consumers, but whether they will be able to overcome the challenges they are facing from mobile games has yet to be seen. Sony and Microsoft may have taken steps to ensure that their consoles appeal to mobile gamers as it is expected for next gen consoles to include mobile elements.

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