Category: Mobile Commerce

Mobile apps are millennial favorites for holiday shopping

| November 20, 2015

The results of the Wanderful Media annual survey showed that smartphone applications will be vital this season.

The 2015 Annual Holiday Shopping Survey results have now been released by Wanderful Media, the firm that produced the popular cash-back Find&Save shopping mobile apps for Android and iOS based smartphone users.

The insights provided by this study could be invaluable to merchants as they fine tune their holiday strategies.

Among the most important trends that were identified within this survey was that mobile apps would be playing a critical role in holiday shopping not only in general, but especially among shoppers in the millennial generation. In fact, among shoppers in that demographic, 92 percent said that they would be using their smartphones while shopping during the holiday season. Among the respondents as a whole, 73 percent of all holiday shoppers said they would be using those mobile devices as a part of their shopping journey.

Shoppers in all age categories plan to use mobile apps to shop this season, with specific purposes in mind.

Mobile Apps - Millenials Holiday ShoppingThe main reasons that shoppers in all age categories are looking to their smartphones in order to help them to get through their gift buying this holiday season include: discovering opportunities to save through digital coupons and promo codes for nearby stores; to find those store locations; and to compare the prices for the same product from one store to the next.

The survey also determined that smartphone apps that were the most popular tool for mobile commerce, especially because 78 percent of millennials said they would use applications for shopping purposes over the holiday season. Comparatively, 67 percent of overall shoppers in every age category said they would be using those tools for the same purpose. Over 80 percent of holiday shoppers who are millennials also said they would be interested in receiving push notifications from apps with regards to holiday sales that would be occurring from Black Friday through Christmas.

Aside from notifications from mobile apps, millennials also said they would be willing to sign up for other types of mobile alerts in order to stay on top of the latest deals as they become available. Among all age groups, 65 percent said they would be willing to sign up for that type of savings notification.

Increased mobile commerce expected once again this holiday season

| November 19, 2015

This year’s RhythmOne study is aligning well with other predictions with regards to purchasing with smartphones.

For the last several years, mobile commerce trends have shown that smartphone owners are using their devices to an increasing degree with each new holiday shopping season and the results of a new RhythmOne study have revealed that this year will be no exception to that rule.

The majority of holiday shoppers intend to take part in mobile shopping activities this year, said the report.

In fact, the report on the study showed that 71.5 percent of holiday shoppers intend to take part in mobile commerce in at least some levels of the shopping process from browsing through to the actual purchase. The report labeled those consumers as “mobile holiday shoppers” as they intend to go online or use a mobile app on their smartphones in order to research, find, or purchase products as gifts.

This represents the 11th annual study of this nature conducted by RhythmOne and shows the largest mobile commerce influence.

Mobile Commerce Holiday Shopping to RiseAccording to the authors of the report, “Among mobile holiday shoppers, 40.9 percent will use a smartphone only, 40.0 percent will use both a smartphone and a tablet, and 19.1 percent will use a tablet only to research/shop for holiday products and gifts.” They also went on to underscore their discovery that throughout the holiday season, 60.4 percent of mobile shoppers between the ages of 18 and 34 years will use a smartphone as their exclusive device for shopping behaviors at this time of year.

As the company now has an 11 year history of building an understanding the holiday shopping habits of consumers, they feel quite strongly that their results provide important insight with regards to the path to purchase being taken by consumers. Marketers may be able to take advantage of this knowledge in order to best reach consumers at this busiest buying time of the year.

Another important point made by this mobile commerce research is that smartphones are being used to an increasing degree while customers are actually standing within a brick and mortar store. They are being consulted to help in decision making, to read reviews, check competitor prices and to see if coupons or other types of mobile discounts are available.