Category: Mobile Commerce

Market outlook of the mobile content market

Market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

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Segmentation by category and analysis of – games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth –
• Games
• Video
• Audio
• Text
• Others

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Segmentation by geography and analysis of – Americas, EMEA, & APAC
Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth –
• Americas
• EMEA
• APAC

Competitive landscape and key vendors – Amazon.com, Comcast

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

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Leading vendors in this market are –
• Amazon.com
• Comcast
• DIRECTV
• Hulu
• Netflix

Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Enthusiasm for mobile payments is growing quickly among retailers and consumers alike

In 2015, the mobile payments space began to emerge as a mainstream power. Over the holiday season, various businesses were exposed to the success that could be had from a focus on the mobile sector, and their enthusiasm for mobile payments is likely to carry over into this year. Matt Asay, vice president of mobile for Adobe Marketing Cloud, noted that the holiday season was a fantastic time for mobile shopping despite the fact that many consumers reported stress from using mobile payments services.

Retailers are being pressured to improve the mobile shopping experience

Asay suggests that consumers are fairly ahead of retailers when it comes to mobile shopping. They are well aware of what they want in a mobile shopping experience, and retailers have been struggling to accommodate the demands coming from consumers. Converting mobile shoppers into actual paying customers has proven to be a challenge. Retailers are expected to focus more heavily on improving the mobile shopping experience in 2016.

Report shows that mobile payments will comprise 45% of all e-commerce transactions by 2020

According to a recent report from BI Intelligence, mobile payments will comprise 45% of all e-commerce transactions by 2020. This will account for approximately $284 billion in sales. This is three times more in sales that is expected to be reported in 2016. Retailers may have to shift focus away from mobile applications in order to effectively engage the customers that are becoming invested in mobile payments. Mobile websites have, thus far, provided a better shopping experience for consumers than applications.

More retailers may begin supporting mobile payments in physical stores

Retailers are expected to begin supporting mobile payments in their physical stores as a way to provide consumers with a worthwhile experience. Many consumers already use their smartphones and tablets in physical stores, but only to search for and research products that they are interested in. Retailers may be able to increase conversion rates by supporting mobile payments at physical stores, allowing consumers to make purchases with their devices rather than traditional forms of commerce.