Category: Mobile Commerce

Mobile shopping is on the rise in the Asia-Pacific region

| July 28, 2015

Consumers in the region are showing favor for mobile commerce

MasterCard has released the results of a new survey that show that mobile shopping is expanding quickly in the Asia-Pacific region. Several countries within the region are beginning to see exponential growth in the mobile commerce sector as more consumers gain access to smartphones and tablets. New mobile shopping services are becoming very popular in this region as well, which is making it easier for consumers to use their mobile devices to shop online and, in some cases, in physical stores.

Vietnam is seeing healthy growth when it comes to mobile shopping

Vietnam is currently ranked as fifth when it comes to the growth of mobile shopping in the Asia-Pacific region. The country falls behind Malaysia, Taiwan, New Zealand, and India when it comes to mobile commerce growth. The country ranks eight when it comes to the ratio of consumers shopping with a mobile device, but the percentage of consumers making a purchase from a smartphone in the past three months grew significantly. By the end of 2014, 45.2% of those with smartphones had made a purchase with their device, up from the 39.4% that did so in 2013.

China and India are leading the way in mobile commerce growth

Mobile Shopping on the rise in Asia-Pacific regionChina is currently ranked first in terms of the likeliness for consumers to make a mobile purchase. Chinese consumers taken a strong interest in mobile shopping, largely due to the efforts made by companies like Alibaba, which have worked to make mobile commerce more accessible to consumers throughout the country. India’s mobile shopping space is growing quickly, as well, and the country is becoming one of the fastest growing mobile markets in the world.

New opportunities are emerging for retailers in Vietnam

Vietnam holds a great deal of promise when it comes to mobile shopping. The country’s rapidly growing smartphone penetration is creating new opportunities for retailers and organizations involved in mobile commerce. As new services come to the country, more consumers are likely to become involved in mobile shopping and use their devices to make purchases both online and in physical stores.

HP taps Carta for new mobile payments initiative

| July 27, 2015

Carta Worldwide to provide HP with efficient and secure mobile payments technology

Hewlett-Packard (HP) has chosen Carta Worldwide, a developer of transaction technology, to deliver new mobile payments services to its customers. These services will be delivered to those in Europe, Africa, the Middle East, Asia, and Canada. Carta’s cloud-based payments and tokenization technology will be used to help HP meet the growing demands for mobile payments support that are coming from consumers. This technology may also introduce more security to the payments sector.

Tokenization may help make mobile transactions significantly more secure

HP suggests that Carta is one of the only companies that is capable of offering everything its customers need for convenient and secure mobile payments. The company’s tokenization technology, in particular, is considered quite robust, and may provide consumers with a greater sense of security when it comes to making a transaction with their mobile devices. Tokenization involves using digital tokens in place of financial data, and these tokens can be used to authenticate a transaction.

Mobile payments continue to gain prominence among consumers and businesses alike

HP - Mobile Payments TechnologyMobile payments are becoming more popular among consumers, but many people still have concerns about the security of making a transaction with a smartphone or tablet. These security concerns have slowed the adoption of mobile payments among consumers as well as retailers. Companies like Carta and HP have been looking for ways to lay these security concerns to rest and cloud-based payment systems combined with tokenization may be an adequate solution to this problem.

Carta intends to provide HP with future-proof technology that will allow it to compete more aggressively in the mobile commerce space

Carta’s services allow its customers to quickly deploy a wide range of mobile payments solutions. The company believes that its technology will provide HP with a “future-proof” roadmap for its plans in the mobile payments space. HP will, of course, face competition from other companies that have their own interests in mobile commerce, but providing consumers with a safe way to purchase products with a smartphone may win the company some significant favor.