Category: Mobile Commerce

Global E-commerce Software Market 2015

Global E-commerce Software Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the EMEA and APAC regions; it also covers the Global E-commerce Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Global E-commerce Software market to grow at a CAGR of 11.73 percent over the period 2012-2016.

One of the key factors contributing to this market growth is the high growth of the Global E-tailing market. The Global E-commerce Software market has also been witnessing an increasing popularity of mobile commerce. However, threat from open-source solution providers could pose a challenge to the growth of this market.

Commenting on the report, an analyst team said: “One of the main trends witnessed in the Global E-commerce Software market is growing popularity of mobile commerce. It has been established that more half of the online consumers are either using smartphones or tablets. Viewing the high opportunity from mobile commerce (or m-commerce), several retailers have adopted smartphone applications as a mean to facilitate online sales. Consumers are using Android-enabled smartphones and iPhones for surfing the internet, making reservations, online payments, and for online shopping. This has made mobile commerce as an emerging channel for e-tailing.

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The key vendors dominating this space include Demandware, Inc., Hybris, IBM Corp., and Oracle Corp.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Cleverbridge, Digital River, Ebay GSI Commerce, Intershop, Jagged Peak, MarketLive, Magento, SAP AG, Venda, and Volusion.

According to the report, one of the main factors driving the market is the high growth of the Global E-tailing Market. The high adoption of mobile devices, broadband connections, and the increasing time spent by users on the internet are some of the major reasons contributing to the growth of the Global E-tailing market. The market is witnessing a rapid increase in the number of internet users.
Further, the report states that one of the main challenges is availability of open-source e-commerce Solutions. Magento is one of the leading open-source vendors that enjoy high popularity among enterprises. Magento Enterprise Edition and Magento Community Edition are its popular offerings, of which Magento Community Edition is an open-source offering.

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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

More consumers are beginning to rely on mobile retail apps to shop online

Consumers are beginning to use applications more frequently when doing their shopping online. A new report from Apptentive, an app marketing firm, shows that 88% of mobile users now use retail applications when shopping online. This is leading to a rise in mobile commerce activity, as consumers are beginning to favor the convenience it represents. With the holiday season coming, many people are expected to rely on their mobile devices in order to avoid large crowds at physical stores.

61% of consumers use their mobile apps to make a purchase at least once a month

According to the report from Apptentive, even consumers that prefer shopping in physical stores are using their mobile devices more frequently to find products that they are interested in. Approximately 47% of consumers plan to make at least one purchase through a mobile retail application during the upcoming holiday season. Of those that already use these apps, 61% said that they use them at least once a month.

Mobile commerce market continues to see healthy growth

Over the past few years, mobile commerce has managed to experience explosive growth, much of which comes during the holiday season. Many retailers have begun to grow more mobile-centric, employing ways to effectively engage consumers that are relying on their smartphones and tablets. Sometimes, this comes in the form of offering mobile shoppers special deals, which has helped mobile commerce grow more attractive to consumers. Many people still do not use a mobile device to make a purchase, but they do use their devices to research products that they are interested in before visiting a store to make a purchase.

Mobile transactions are growing among retailers

Retailers are beginning to see a greater portion of their sales come from mobile commerce. Starbucks, for instance, has reported that mobile commerce now accounts for 20% of all in-store transactions, which represents more than 9 million mobile payments made every week. As mobile commerce becomes more important for consumers, companies like Starbucks are expected to place more emphasis on engaging mobile consumers in order to drive further sales.