Denny |
September 22, 2015
A new partnership will make the U.K. fashion design label the first brand with a dedicated channel.
Recent reports have shown that Burberry and Apple Music have entered into a new deal that will make the luxury fashion designer the first brand to have its own dedicated channel over the streaming service.
This channel will be hosted inside the streaming service’s “Curators” and will offer unique features.
For example, the Burberry Apple Music channel will feature new British acts in live performance videos. This will include certain performances that will be exclusive to the channel, such as video from the Burberry Womenswear show that will be taking place later in September, in London. The Curators section of the streaming service has already played host to channels that have been established by genre experts, musicians, and even from music critics from such top publications as Pitchfork, NME, and Rolling Stone.
The Apple Music channel is only the most recent in a spectrum of efforts that Burberry is making.
The brand is attempting to bring its name closer to the music world, in an effort that it began a few years ago. Other notable projects that it has launched over the past few years have included the Burberry Acoustic series, which started five years ago as a route for the company to be able to boost the way people view it as a lifestyle brand by connecting with the indie music scene in the United Kingdom.
This most recent partnership is also considered to be important as it represents the first time that Apple and Burberry have worked together since Angela Ahrendts stepped down as the chief exec for the designer in order to become the senior vice president of retail and online stores for the tech giant.
Once Ahrendts made her way from Burberry to Apple, rumors have been swirling about partnerships that may form between the two brands, especially after the launch of the Apple Watch was first announced. It is not clear whether or not Ahrendts was directly involved in this partnership with Apple Music, but it may represent only the first deal of many that will occur between these two companies.
Cyber attacks growing more common in Australia and other countries
Cyber attacks are becoming more frequent in Australia as mobile usage continues to grow throughout the country. With mobile devices becoming more common, so too is mobile commerce. According to a new report from ThreatMetrix, mobile devices now account for 31% of all transactions made in the country. This has made Australia a very attractive target for malicious groups that would like to take advantage of consumers and businesses that are involved in mobile commerce.
Mobile commerce has become an attractive target for malicious groups
The report from ThreatMetrix shows that Australia is in the top 10 countries around the world when it comes to cyber attacks and serious security threats. Targeted attacks are becoming much more prevalent in the country, as consumers are finding themselves increasingly exposed to cyber attacks when they participate in mobile commerce. The report notes that digital identities are now a form of global currency, as a person’s identity has a significant amount of financial data associated with it.
Growing number of transactions are proven to be fraudulent
ThreatMetrix has monitored many mobile payments made in Australia and other countries. Approximately 20% of the transactions that the organization monitored were payment related, with 3.1% of these mobile payments being flagged as representing malicious attack traffic. The company’s report shows that an estimated 3.1% of account creation on mobile commerce platforms was fraudulent as well. The growing use of mobile applications is being linked to the rise in security threats and cyber attacks in the mobile commerce space as well as others.
Security issues are a concern for consumers, but mobile commerce continues to grow in Australia and elsewhere
Security concerns have plagued the mobile commerce space for some time. These concerns have prevented many consumers from using their mobile devices to purchase products either online or in physical stores. Despite the security concerns, however, mobile commerce continues to grow and companies involved in this space have been investing in improved security and the use of new technology that can protect consumer financial information.
