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Category: Mobile Commerce

Bitcoin is gaining traction throughout the world

Bitcoin may become the sixth largest reserve currency in the world by 2030

Digital currency is becoming a more powerful force in the global economy, especially as mobile commerce continues to grow in popularity. A new study from Magister Advisors and International Business Times predicts that Bitcoin, a famous, but relatively controversial digital currency, will become the sixth largest global reserve currency by 2030. Though Bitcoin is quite volatile in value, more consumers and businesses are showing favor for this currency as they become more committed to the digital world.

Digital currency is gaining support in Europe

Bitcoin is currently experiencing a very large increase in value, which is being fueled by a recent decision from the European Union, which has declared that Bitcoin is an actual currency and that it is exempt from value added taxes associated with exchange transactions. The study suggests that banks throughout the world will invest approximately $1 billion into Bitcoin and Bitcoin exchanges over the next two years. Banks are expected to make use of new processes for clearance and settlement in order to make Bitcoin more convenient for consumers to use in the future.

Bitcoin remains somewhat infamous due to its volatility

Digital currencies have become somewhat infamous, largely due to their volatile nature. In the case of Bitcoin, the currency has been unregulated for the majority of its existence. This has lead to major fluctuations in the currency’s value, with crashes in value leading to financial ruin for some individuals and organizations that have heavily invested in the currency. While 90% of Bitcoin’s value is held in speculation, the vast majority of transactions made with the currency are commercial transactions that are occurring in developing economies throughout the world.

bitcoin mobile commerce trends

Consumers show interest in Bitcoin as mobile commerce grows

Growing in popularity, Bitcoin for beginners AKA: newbies, has been catching on especially for mobile users. This is mainly due to the rising popularity of  people taking care of their investment profiles via their phone. More consumers are relying on their mobile devices to do their shopping, both online and in physical stores, and Bitcoin represents a relatively easy way to make large purchases. As this trend continues to gain momentum, more retailers and banks are expected to show their support for this digital currency.

Starbucks is leading mobile commerce in the US

Starbucks continues to find success in the mobile commerce market

Starbucks continues to lead the mobile commerce market in the United States. The company first embraced mobile payments a few years ago, establishing a major lead in this market in a relatively short time. Starbucks has managed to find success with several large retailers have failed, effectively engaging mobile consumers and providing them with services that they believe are valuable. Starbucks is expected to continue leading in the mobile commerce market, especially as more consumers begin using their smartphones to get their shopping done.

Company reports 5 million mobile transactions in October of this year

During October of this year, approximately 21% of all transactions that Starbucks saw came from mobile devices. This translates into some 5 million transactions in October alone. The company supports mobile payments in some 7,500 stores throughout the United States, with many of these locations offering mobile ordering and payment services. This allows consumers to place an order before they arrive at a Starbucks store, paying for this order via their smartphones or tablets. The convenient nature of this service has been praised by consumers.

Starbucks reaches its fiscal expectations with the aid of mobile commerce

Mobile Commerce - Starbucks PaymentsAided by its success in mobile commerce, Starbucks was able to meet its expectations for the fourth fiscal quarter. The company has reported a 32% growth in mobile users in the United States and Canada during the fourth quarter, a significant increase over what had been reported during the same period last year. Starbucks has successfully rolled out its Mobile Order & Pay service this year, which has lead to a significant increase in mobile commerce activity.

Starbucks will introduce new features to its mobile app in 2016

Starbucks will not become complacent when it comes to mobile commerce, of course. The company intends to introduce a feedback feature, allowing mobile consumers to provide suggestions for how the Starbucks mobile app can be improved. The company is also expected to introduce new features to the app that consumers have already suggested. These features are likely to be introduced at some point in 2016.