Category: Gadgets

The company has now invested $1 billion into its MyMagic+ brand and will combine several mobile elements.

The Walt Disney Company has now put $1 billion into wearable technology with the intention of implementing a broad scale experimental program that will help to change the way that visitors to its theme parks spend their money.

The MyMagic+ program brings together several different mobile technologies and features to enhance the guest experience.

The MyMagic+ program brings together the website, a smartphone app, and wearable technology and the form of MagicBands. The MagicBands are a type of tracking bracelet that allows the company to monitor the movements of the visitors as they make their way through the Disney World resorts and enjoy the various features, shows, rides, shops, restaurants, kiosks, and more. The guests will be able to use the program to be able to make their trip bookings and plan out the rides that they’d like to enjoy, months in advance.

The MagicBands are wearable technology that hold all of the information the visitor will need.

For instance, a visitor to Disney World who is staying in one of the resorts would be able to store his or her hotel room key, credit and debit card information, and tickets, all within these bracelet wearables. Then, they can be used at any place in the parks and hotels simply by tapping these mobile devices to a sensor.

The MyMagic+ program also uses the MagicBand RFID enabled bracelets for geolocation purposes, to track the movements of all of their wearers throughout the parks. This is the feature that is being considered defining in terms of whether or not the program should be deemed successful. While the bracelets do help Disney to be able to provide guests with faster and more convenient service at restaurants, to better manage lines, and to direct the park employees, the tracking also offers additional opportunities.

As the park will always know where a guest is located, the geolocation style tracking in these wearable technology devices can provide wearers with custom notifications about wait times for rides or changes at restaurants.

A new partnership has formed between the kids’ entertainment company and Kobo ereaders.

One of the global leaders in ereading mobile devices, Kobo, has just announced that it has entered into a partnership with Sesame Workshop in order to make it possible to produce Sesame Street ebooks through its proprietary platform.

This agreement will bring over 50 kids ebook favorites onto the screens of their ereader gadgets.

Some of the titles that are expected to be among the most popularly downloaded to the Kobo ereader mobile devices include “The Monster at the End of This Book”, “How to Be a Grouch” and “Count to 10”. These, among others, are already all available at the mobile commerce Kids’ Store on the brand’s platform.

This will help to enhance the offerings for children over these mobile devices in a meaningful way.

According to the Kobo chief content officer, Michael Tamblyn, in a press release from the company, “We are thrilled to make the Sesame Street titles available to Kobo customers.” He explained that Sesame Street is among the leading global children’s entertainment organizations. Kobo has wanted to create an agreement with the brand for quite some time and Tamblyn stated that they “knew that making their books available to our customers was one of the best ways to round out our Kids’ Store catalogue.”

As a part of the launch of this brand into their mcommerce offerings, the audio ebook “The ABCs of Cookies”, which typically retails for $4.99, will be available to North American readers for $0.99 from this week through until March 22, 2014.

The Sesame Workshop vice president of worldwide publishing, Jennifer A. Perry, explained that the company was happy to launch their eBooks on the Kobo platform, “As it is one of the most popular reading devices around the world.” She went on to point out that their primary goal is to be able to reach children no matter where they are, so choosing this ereader provided them with one of the best possible opportunities with which to achieve that goal.

The Kids Store at Kobo already offers children almost 100,000 titles. Its design makes it easy for kids and young adults to be able to use their mobile devices to find exactly the book that they want to read, whether it is from a bestselling series, a picture book, or a read along.