Category: Featured News

Survey shows that consumers are becoming heavily influence by mobile capture solutions

Mitek, a leading provider of mobile capture and identity solutions, has released the results of a new survey, which was conducted by Zogby Analytics. The survey suggests that the camera of a mobile device is the key to businesses effectively engaging Millennials, who are among the most tech-savvy and mobile-centric demographic in the world. These consumers have become quite involved in mobile commerce and the social aspects of their cameras are influencing their purchasing behavior.

Many consumers are using their mobile devices to make purchases

The survey found that approximately 86% of respondents claimed that have made a purchase or transaction from their mobile device, with 11% of these people doing so on a daily basis. Another 42% noted that their purchasing decision was based on what companies allowed them to do with their mobile devices. Notably, companies that did not support the mobile space in some way lost customers to those that did. Cameras and social media are beginning to play a major role in promoting mobile commerce among Millennials.

Consumers want to bundle all of their information into a singular source

The survey found that 68% of consumers would prefer the ability to take a picture of their information rather than input this information manually. Approximately 28% want to associate all their information, including their credit card and gym membership information, with their driver’s license. Taking a picture of their license could make this information more easily accessible and, in terms of shopping, could make mobile commerce much more convenient for consumers.

Consumers value security over convenience

While consumers value the convenient nature of mobile commerce, they are more concerned for the security of their information. The survey found that 54% of consumers claimed that security was more important than convenient, with data security and identity protection being the most significant concerns. Improved security could ensure that more Millennials become involved in mobile commerce, especially if mobile capture solutions become more capable of meeting their needs.

Games applications are growing in popularity among players with both tablets and smartphones.

When it comes to video games, the mobile gaming apps sector appears to be continuing its path toward a powerful and growing lead over its competition, which has traditionally been from the console category.

Analysts are now predicting that mobile games will surpass consoles before the end of this year.

In fact, recent data has indicate that mobile gaming apps have already become an industry that is worth a tremendous $25 billion. Analysts see this revenue climbing to $40 billion by 2018. As the expectations of gamers for mobile gaming apps continue to rise, companies are often letting some of their older titles drop so that they will be able to focus their attention on new and cutting edge innovations in game applications.

There are certain companies that have been quite successful in their own mobile gaming apps.

Those for which gamers currently have the highest expectations include Electronic Arts (EA), Tapinator, Activision Blizzard, Take-Two Interactive Software and Glu Mobile, among others. These mobile app developers have not only already put out some highly popular titles, but they also have some very promising titles in the pipes that will be released over future months and years.

This is causing a fascinating shift in the key companies within the video game industry and it is showing that many players are looking for a different experience from that of a console. After all, they are playing on their smartphones and tablets, which are devices that they already have, instead of having to purchase a console for hundreds of dollars. Moreover, they are purchasing games for a few dollars, or are playing them for free on their smartphones and tablets, whereas console games are notoriously expensive – particularly when it comes to the popular ones.

While console games are far from being irrelevant, the market for mobile gaming apps is ever expanding as smartphone penetration becomes ever greater in virtually every market around the world. The very nature of these applications has offered them a considerably greater reach among consumers across the globe.